Off Topic: The [Mis]pronunciation of “GIF”

An innocent email forwarded by one of our Sales Directors, Chris Tucker, set off a chain of unfortunate reply-alls. Chris shared [an article](http://abcnews.go.com/blogs/technology/2013/05/how-do-you-pronounce-gif-anyway/) that made him come to the shocking realization that he’s been mispronouncing “GIF” (the acronym for Graphics Interchange Format) all his life, which caused him to react as follows:[](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2013/05/29182604/dramatic-chipmunk.gif)Below is the geeky office banter that ensued:**Michael Nutt, Co-Founder and CTO:** “GIF” as in “gift” forever! **Vince PeGan, Customer Success Manager:** GIF for life, no peanut butter. **Alison Lindland, Customer Success Manager:** Just don’t look a GIF horse in the mouth. **Vivek Sharma, Co-Founder and CEO:** Ok, ok… enough. GIF me a break, I’m trying to get work done. **Olivier Lauzon, Senior Engineer:** This is a GIF that keeps on giffing. **Jason Valdina, VP of Product:** Forgif me for asking this, but how do you pronounce “JPG”? **Matthew Potter, VP of UK and EMEA:** Never known a bunch of people could get so ‘animated’ over GIFs.