By Amy MullenDigital Marketing
UK’s The InternetRetailing Procurement Guide 2015 is now available, and features an interview with Movable Ink’s Vice President of UK, EMEA, Matthew Potter. Matthew offers tips for e-retailers on how to use a scoring matrix to choose the best marketing technologies and services for their company.
The article also covers apparel retailer Boden’s best performing email campaign using Movable Ink’s personalization features that resulted in a 2000% increase in revenue per email and 230% increase in CTR.
Read more in The InternetRetailing Procurement Guide 2015.