By Kristen DunleavyDigital Marketing
Millennials: They’re that enigmatic generation with countless misconceptions that no one can quite get a handle on. But as it turns out, they’re not so complicated – in terms of their shopping habits, anyway.
A recent study by BrightWave showed that millennials prefer email as the #1 way for brands to stay in touch with them. It makes sense: millennials (and just about everyone else) are constantly on the move these days, and email provide an easy way to stay connected. That’s probably why 49.3% of them say they love that they can check email whenever they want!
Check out the full results of BrightWave’s study in the infographic below.
This infographic was originally posted on BrightWave. Learn more here.