Happy Holidays! No, this is not a drill. In the marketing world, it’s never too early to start planning. If you haven’t yet kicked off your holiday email marketing plan yet, now is the time to get started. To help you along, we gathered a plethora of data and created a handy infographic.
Here are just a few highlights.
People are planning their holiday shopping now…
Many shoppers are planning extra early – 40% of shoppers start researching gifts before Halloween.
…but many will buy gifts later.
23% buy gifts in early November, 33% wait until late November and 44% do last-minute shopping in December.
Plenty of people are using their mobile device to shop
53% of online shoppers will be checking out on their mobile device.
Brands are kicking off holiday campaigns earlier…
Brands are launching holiday campaigns earlier than ever – 8% in August, 15% in September and 33% in October.
…and they plan on sending contextual emails.
41% of holiday emails will feature behavioral triggered content.
Check out the full infographic below, or download it here!