It’s been another busy week here at Movable Ink! In addition to getting the recording up for our webinar, “[How to Build Next Generation Responsive Emails](http://bit.ly/1DtR2LN),” we released our new research, the [Q1 2015 US Consumer Device Preference Report](http://bit.ly/1GNrhbb).We also hosted a new webinar, “[How to Bounce-Proof Your Marketing](http://bit.ly/1IMKTyO),” with our friends over at BounceExchange and discussed in depth [why email ROI beats social media ROI](https://movableink.com/blog/email-vs-social-media-roi) by a huge margin.In April, we talked a lot about [responsive emails](https://movableink.com/blog/responsive-emails-examples) and it seems like it was the time to do it – Google just announced that more searches are happening on mobile than desktops. Learn about that more this weekend:**1\. Top 100 Email Marketing Campaigns of 2014**CampaignMonitor put together a comprehensive list of the [top 100 email marketing campaigns of 2014](https://www.campaignmonitor.com/guides/best-email-marketing-campaigns/) and divided them into five different categories: Design Leaders, Top Performers, Nonconformists, All-Stars, and Optimization Experts.From creative design to emails optimized for mobile, CampaignMonitor’s collection is a great showcase of the wide variety of tactics and styles of email marketing campaigns today. **2\. Search Goes Mobile-First.**A few weeks ago, brands were scrambling to adopt to [Google’s new mobile algorithm changes](https://movableink.com/blog/mobilegeddon-responsive-design). Turns out, the algorithm was put in place for good reason – for the first time ever, [mobile searches outnumber searches performed on desktops](http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369#.VUkv2UXa_GA.twitter) in ten different countries, including the US and Japan.The mobile trifecta is almost complete. Our Q1 2015 research shows that 67% of emails are opened on mobile devices. And mobile conversions are catching up too, slowly but surely.**3\. 31% of Conversions from Email are from iPhones.**In our latest research report, we discovered that mobile conversions are happening from email, especially on iPhones. While the sample size was small (approximately 60,000 emails), this is still a sign that consumers are becoming more open to the idea of converting on smaller screens.We also took a look at email open rates by device, how different industries read their emails, how long consumers look at emails, and more.[Download the full report here!](http://bit.ly/1GNrhbb)
Weekend Reading: 100 Email Marketing Examples, Search is Mobile and Conversions are Next
