Dixons Carphone is a consumer electrical and mobile retailer, and is the market leader in all eight countries where it operates. In 2019, it announced an ambitious [omnichannel reinvention plan](https://movableink.com/blog/what-is-omni-channel-marketing) to better target potential customers.Saul Lopes, Head of CRM, knows that every big plan is made up of small steps forward, so he brought in [Phrasee](https://exchange.movableink.com/solution/phrasee) for some quick wins. Dixons Carphone saw an immediate uplift of 10% in open rate, 25% in click-through rate, and 21% in conversion rate. Not a bad way to kick things off.Dixons then leverage Movable Ink to pull in pricing, product recommendations, stock, and even hero messaging from their website in real-time. By combining Phrasee with Movable Ink and research from Proximity, Dixons was able to achieve:* 42% increase in open rate* 93% increase in click rate* 102% increase in campaign revenue**[Download the case study to see how they did it!](https://go.movableink.com/DixonsCarphone-Phrasee-CaseStudy.html)**_To learn more about Movable Ink’s partner integration with Phrasee, visit the [Exchange](https://exchange.movableink.com/)._
[Case Study] How Dixons Carphone Reinvented Its Omnichannel Strategy
