April Fools’ Day Emails Done Right

April Fools’ Day is tomorrow, offering the rare opportunity to prank your customers and get away with it. In all seriousness … to be effective, an April Fools’ email must both delight and provide some value to your list (even if that value is just a laugh), without being a nuisance or offensive.If you need any inspiration for how to appropriately play a last minute prank on your customers, check out some of the best email tomfoolery from the past below.#### **Kipling**Kipling sent a cheeky April Fools’ GIF) via email that … seconds later … followed-up their prank with a great offer.[](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2016/03/30180817/Blog_AprilFools_Kipling1.png)#### BodenUK retailer Boden committed to the joke, offering the “MARYLEBONE” man skirt in an April 1st email. The prank wasn’t revealed until the recipient clicked through to the landing page.[](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2016/03/30182111/april-fools.png)#### [](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2016/03/30182244/Screen-Shot-2016-03-30-at-6.18.44-PM.png)#### **Jonathan Adler**Jonathan Alder creatively leveraged the day into an excuse to extend a sale.[](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2016/03/30181626/0d3461ba22fe2720080d977fdb41d9ad-1.jpg)If you decide to send an April Fools’ Day email this year, let us know how it went and we’ll feature it in a follow-up post.