Audience of One: The Marketer and the Machine

Achieve marketing greatness in 2024! Discover key AI-powered marketing trends in our newest Audience of One report. We surveyed hundreds of B2C marketers in the US and UK to give you valuable insights on how to boost customer engagement and drive your brand to new heights in the new year.

Download now!

Skip navigation
Movable Ink

April Fools’ Day Emails Done Right

Share This Post

April Fools’ Day is tomorrow, offering the rare opportunity to prank your customers and get away with it. In all seriousness … to be effective, an April Fools’ email must both delight and provide some value to your list (even if that value is just a laugh), without being a nuisance or offensive.

If you need any inspiration for how to appropriately play a last minute prank on your customers, check out some of the best email tomfoolery from the past below.


Kipling sent a cheeky April Fools’ GIF) via email that … seconds later … followed-up their prank with a great offer.



UK retailer Boden committed to the joke, offering the “MARYLEBONE” man skirt in an April 1st email. The prank wasn’t revealed until the recipient clicked through to the landing page.

april fools

Screen Shot 2016-03-30 at 6.18.44 PM

Jonathan Adler

Jonathan Alder creatively leveraged the day into an excuse to extend a sale.


If you decide to send an April Fools’ Day email this year, let us know how it went and we’ll feature it in a follow-up post.

Marketing News that Matters

Sign up for Movable Ink's newsletter to receive the latest news, research, and omnichannel personalization resources.

Sign Up Now