How Yard House Helped Guests Find Their Favorite Beers with a Localized Email Campaign
Yard House wanted to give their guests a heads up about the latest beer on tap at their local Yard House location. The challenge? There are 68 Yard House restaurant locations - each with their own rotating menu of draft beer.
But thanks to Movable Ink and Epsilon, Yard House created a localized email campaign with up-the-minute beer lists for every customer in every location.
Want to see how they did it?
- 32%YOY lift in CTR
Get a Demo
Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.
Get a Demo