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How Streaming Services Beat the Attention Recession

With Naveen Wall, Senior Director of Client Strategy

The attention recession has been overtaking the media landscape for years. Combine that with an increasingly saturated market and higher price sensitivity among customers, and marketers know something has got to change if they want to drive loyalty.

In other words, it’s time to bring in high-impact personalization that enhances an omni-channel experience and puts convenience at the center of the customer experience. 

In this latest Spilled Ink episode, get the scoop on how to put that into practice and engender lasting loyalty that withstands any landscape.

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