Forrester Personalization Report: What It Really Takes To Keep Customers Faithful
Brand marketers are now tasked with creating digital experiences based on nearly every data point and interaction a customer has with your brand. To do so, you’ll need to know what data is important to your customers and how to transform numbers into 1:1 customer experiences.
By The Numbers
- 26%of US adults who agree that “companies do a good job of understanding me as a person” *
- 64%of global data and analytics decision-makers currently outsource data points †
- 60%of US adults research products online before making an in-store purchase ‡
Forrester’s June 2022 report suggests most companies don’t have the “conditions” to understand every customer interaction, build relevant experiences, and transform data into revenue-generating campaigns.
What are those conditions and how can you create meaningful personalization through customer data? Conditional Love: What it Really Takes to Keep Customers Faithful lays out the 6C Strategy. The new framework guides marketing leaders by showing you how to collect and leverage customer data in a way that aligns with your business objectives.
Download the report to learn more about:
- How to build a true customer-centric strategy using complex customer interactions
- What separates brands that believe they’re customer-centric from the ones that use data to always prioritize the customer
- How to understand what data to prioritize and target in order to build revenue-generating digital marketing campaigns.