Audience of One: Consumer Expectations and the Power of Personalisation

Consumer behaviours flip like a switch when your brand’s marketing misses the mark. One irrelevant message can cause them to disengage entirely.

So what exactly do customers want from marketing communications? Movable Ink surveyed thousands of consumers across the US, Canada, the UK, and Ireland to find out what marketing tactics deliver the most value. Their answers may surprise you.

Join the Audience of One: Consumer Expectations and the Power of Personalisation webinar to discover why consumers expect brands to personalise on a one-to-one level, the information they’re willing to exchange for tailored experiences, and the consequences of poor customer data practices.

Speakers:

Alison Lindland Senior Vice President, Strategy Movable Ink

Naveen Wall Director, Strategy Movable Ink