The Visual Experience Platform

We live in a visual era, but martech tools haven’t kept up. Engaging today’s consumer with unique, relevant, and compelling visuals requires a new approach.

Movable Ink’s platform goes beyond automating the traditionally complex process of creating visual content. Now, marketers can create unique variations for every consumer – the moment they engage with it – whether in email, web, or display.

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Built for the Visual Era

Explore our key capabilities

Create Awesome Cross-Channel Visual Experiences

Orchestrate real-time, data-driven visual experiences as consumers move across email, web, and display

  • Automatically generate unique and compelling creative, including hero images, product imagery, offers, and call-to-actions
  • Increase contextual relevance by targeting creative based on each consumer’s real-time location, weather, time, and device
  • Leverage pre-built creative apps for behavioral content, polls, data visualizations, social feeds, local maps, weather forecasts, augmented reality, and more
Across channels

Activate Any Data Source

Build visual experiences with real-time data from API, web, CSV, and CRM sources

  • Easily access all of your disparate enterprise data sources to create unique and innovative experiences at the moment of engagement
  • Activate your creative with real-time information like live pricing and inventory, personalized offers, and loyalty reward balances
  • Automatically export campaign and user data for offline analysis in your analytics or BI tools
Data sources

Simplify Creative Generation

Easily create personalized visual experiences across channels with an intuitive, marketer-friendly UI

  • Build intelligent creative apps that layer images, shapes, and stylized text at moment of engagement without any coding
  • Target and personalize creative with logic and data from any source in real-time with drag-and-drop simplicity
  • Vary the visual experience and preview what your customers will see with real-time simulations
Studio

Target Consumers Using Recent Behavior

Leverage consumer profiles to target and customize visual experiences based on past behavior

  • Automatically build known and anonymous consumer profiles from interactions and poll selections
  • Maintain a consistent visual experience as consumers re-engage across email and web
  • Target and engage consumers based on pages or categories browsed, search terms, abandoned carts, and other interactions
Targeting

Optimize Every Pixel

Take the pain out of testing with inline A/B testing and real-time creative optimization

  • Enhance the performance of your creative, hero images, call-to-actions, offers, and more
  • Optimize offers or creative for clicks or conversions in real-time
  • Automatically select the top-performing creative to maximize consumer engagement
Optimizer

Get Real-Time Reporting & Analytics

Achieve faster time-to-insight with intuitive analytics and dashboards

  • Track real-time campaign performance across channels, including opens, views, impressions, clicks, conversions, and revenue
  • View unique email engagement metrics to gain insight into read length, device, time, location, and more
  • Analyze the size and significance of behaviorally defined audiences
Reporting

Easily Integrate with Existing Martech

Our open and extensible platform lets developers build intelligent creative apps that work in any situation and with any technology

  • Access a diverse library of third-party connectors to easily integrate with existing martech solutions
  • Directly edit CSS and javascript source code to tailor intelligent creative apps to your specific needs
  • Send real-time campaign activity to upstream analytics and optimization systems with webhooks
Explore our partner ecosystem »
Sf connector

Want to See Our Platform in Action?

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