Think Summit 2024

On June 12th & 13th, the premier digital marketing conference for emerging technology and AI will return to New York City for its seventh year! This two-day event will feature energizing keynotes, inspiring brand presentations, industry-specific strategy sessions, networking opportunities, and more.

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Movable Ink

Financial Services Marketing in 2024

We know that for financial services marketers, building personalisation strategies into communications can be challenging. Whether it’s creating content that is tailored to a 1:1 level across millions, or even billions, of variations; or connecting data across silos within your organisation.

Movable Ink enables the world’s largest financial services brands to create personalised content that’s data-driven, contextually relevant, and unique for each customer.

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Customer First Personalisation Lookbook

Pre-register for our in-person April Breakfast to receive the lookbook straight to your inbox.

Ready to take the 2024 financial services industry by storm? Download our inspiring lookbook and why not pre-register for our breakfast event at the same time? This exclusive breakfast event will allow you to meet your peers in the financial services marketing space, hear what’s top of mind for leaders in the industry and come out with a notebook stacked with inspiring ideas and plans for the year ahead.

Get Your Lookbook and Pre-Register

2024’s Practical Guide to Personalisation: An Action Plan for Financial Services Marketers

Prepare for an illuminating exploration into the future of UK financial services marketing with our 2024 report, where we not only anticipate trends but predict fundamental shifts awaiting leaders in digital marketing strategy. We spoke with marketing leaders from the likes of John Lewis Finance, Direct Line Group, Klarna and more to help us delve into crucial topics such as: the evolving tools for financial empowerment amid rising costs, the untapped potential of the mass affluent segment, the intricacies of decoding side-hustle tax, and the transformative power of AI amidst pending regulations.

It's not just a report; it's a roadmap for reevaluating your 2024 plans in the dynamic world of financial services marketing.

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Level Up Your Customer Engagement

As thought leaders, Movable Ink brings a wealth of experience to the table, underscored by a dedicated strategy team with a strong financial services background, showcasing our commitment to delivering impactful and tailored customer experiences.

Content easily connects to all relevant data no matter where it lives, updates based on a recipient's recent interactions, and is auto-generated by the platform, allowing content to be updated at the moment of engagement. The platform can unlock data from your CRM, email platform, APIs, website and loyalty data bases for personalisation at scale.

With Movable Ink, financial services organisations can automatically create personalised content at scale to power any customer engagement, including individualised offers, account insights, loyalty and rewards statuses, onboarding and digital self-service guidance, and more.


FSQS Registered

Movable Ink is proud to be a registered part of the FSQS (Financial Services Qualification System) community. We are committed to delivering a high level, single standard for managing the increasing complexity of third and fourth-party information needed to demonstrate compliance to regulators, policies and governance controls when working with financial services institutions.

Some financial services brands we currently work with:

See Movable Ink in Action

Your journey to true, 1:1 personalization starts here! Use Movable Ink's Campaign Simulator and enter your preferred data points to watch the campaign dynamically change to suit your individual preferences, needs, and brand style.

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How Tide Powers Their Member Personalization Journey

Tide supports their members from beginning to end using automated personalization. Discover how they scaled up their efficiency and content with the power of Movable Ink, and where they’re headed to next.
Title reading: How Tide Powers Their Member Personalization Journey

2024 Predictions for Financial Services Marketers

With 2024 right around the corner, it’s time for marketers to gear up by learning the key financial services trends for the upcoming year. Hear predictions surrounding customer behaviors, product trends, and more.
Title design reading: 2024 Predictions for Financial Services Marketers

How Synchrony’s CareCredit Powers Leading Mobile Experiences

CareCredit, a brand under Synchrony, is an undeniable success with customers, and part of their secret to success is stellar mobile marketing. Learn how they created some of their best campaigns and get some key tips for your own campaigns.
Blog title design reading: How Synchrony's CareCredit Powers Leading Mobile Experiences

Get a Demo

Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.

Get a Demo