Allen Edmonds wanted to send a personalized sales promotion to their customers.
They used weather-targeting to personalize sales for customers in different regions. If the weather was 41 degrees or warmer, the sale was for a rain coat, umbrella, and waterproof shoes. If it was 40 degrees or colder, the sale was for a pair of winterized boots.
- 300% lift in CTR
Leveraging simple data points with Movable Ink’s platform gave us the ability to customize the experience for many of our subscribers, making the message more relevant based on location.
Kat Johnson, Marketing Manager, Allen Edmonds