The Internet Trends report is back. Bond Capital founder Mary Meeker made first created this report in 1995 to underline the most important statistics and technology trends on the internet, and this year’s edition bodes well for the visual era.
Brands need to invest in relationships with existing clients
Customer acquisition costs continue to rise in highly competitive sectors, and in some cases can even exceed customer lifetime value. Brands need to incorporate engaging experiences to deepen relationships with their existing customer base.
Images are more powerful than text
Humans are and have always been visual creatures. When it comes to the kind of content that performs, targeting and fresh creative is what sets the bar.
Images are essential to storytelling and commerce
We’ve talked about this plenty of times before, but it’s always worth repeating. We’re living in a visual era. As the years go on, we’re seeing platforms like Instagram and Pinterest invest in what can be seen as an image sharing evolution. Humans are visual creatures, and now we’re beginning to see image-driven discovery and commerce emerge as a force to be reckoned with.