Email marketing personalization is an incredibly powerful force in persuading your customers to take action.
86% of consumers say personalization plays a role in their purchasing decisions and 80% of consumers like retailers’ emails to contain recommended products based on previous purchases.
Not only does email personalization offer a better experience, to shows your customers that you’re paying attention to their needs. It helps build trust, and in turn creates brand advocates.
But let’s back up. Email marketing personalization has come a long way over the years. It used to simply be including your customer’s name in the subject line or email text.
Now, it’s possible to personalize every aspect of your email content, from images to promotions to rewards data based on past purchase behavior. In 2017, we saw more brands get creative with advanced email personalization than ever before.
The State of Email Marketing Personalization in 2017
In upcoming webinar, The State of Email Marketing Personalization in 2017 to teamed up with Campaign Monitor to show you the most effective email personalization tactics we’ve seen in 2017. We’ll explain how to strategize your personalized emails, look at industry trends, and discuss innovative use cases that go above and beyond the typical “Hi, Name!”
Join us on Thursday, September 14th at 1pm ET for this exclusive event. Can’t make the live webinar? Sign up anyway, and we’ll send you the webinar recording.