By Carine AlexisDigital Marketing
Personalization remains a priority for leading organizations, but the focus has gone far beyond using a customer’s first name. Leading brands are moving to individualize experiences across the enterprise, personalizing interactions at every digital touchpoint.
In our latest webinar, Alison Lindland, our SVP of Strategy and guest speaker Brendan Witcher, Vice President/Principal Analyst from Forrester, revealed the key pillars for achieving a new level of personalization that will enable brands to become data-led, customer-obsessed, and win the loyalty of today’s digitally-savvy consumer.