The days of considering your loyalty program as a ‘nice-to-have’ are long over. For travel and hospitality marketers, keeping existing customers is a strategic imperative that can’t be put off, and personalization is one of the keys that will get you there. That’s why we’re kicking off our travel and hospitality webinar series by discussing all things loyalty.
If you want to turn your audience into repeat customers and stay top-of-mind when they have plenty of options, you need to make sure your loyalty program leverages your data to create relevant and behavior-based messages. And that’s the case regardless of the goal of any individual program. Whether you’re showing a customer their point balance or trying to learn more about their preferences, today’s customer wants a relevant experience each time they interact with a brand.
To pull it off, you’ll need to leverage your data to make sure each interaction with your customer is personalized on a 1-to-1 level. But we have good news: we’re here to help.
Get advice from the
On April 10th at 2 PM EST, we’ll be sitting down with one of our hotel clients to talk about best practices for loyalty and how Movable Ink can help take your program to the next level. Register here and join the conversation on Twitter with #StealTheseIdeas.