By Kristen DunleavyDigital Marketing
Last year, holiday shoppers spent $2.74 billion on Black Friday alone, and email marketing was the #1 driver of those sales. But here’s the thing: the week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season.
That means your emails will be up against your competitor’s best campaigns of the year. Does your Black Friday campaign have what it takes to stand out?
In our upcoming webinar, Getting Ready for Black Friday, we teamed up with eDataSource to find the biggest and most impactful Black Friday email trends based on data from leading online retailers like Amazon. You’ll learn how to:
- Time and plan your holiday email campaigns
- Target based on your customers’ preferences and behavior
- Use name, image, location and weather personalization to deliver a one-of-a-kind experience