Visual Content + Context = Better Engagement and ROI for Email Marketers

It’s well established that visual content is often much more appealing and effective than plain text when it comes to engagement and conversions across all customer touch points and marketing channels.

This holds true for products on eCommerce sites, social media posts, content marketing and email campaigns.

For example, research has shown:

– 60% of consumers are more likely to consider or contact a business when an image shows up in local search results

– 67% of eCommerce consumers say the quality of a product image is “very important” in selecting and purchasing a product

– The engagement rate on Facebook for posts with photos is 37% higher than text-only posts

But how can email marketers add context to the equation to further increase customer engagement and conversions?

This is the question I’ll be covering at the upcoming LDV Vision Summit on May 20.

The event’s core theme is Innovation and Trends in Video and Digital Imaging. From a tech innovation perspective, LDV and Movable Ink are tightly aligned on the power of imagery.

Highlighting the importance of context for visual content, I’ll share:

1. Why visual content is important to email marketing and how integrating images and video within email campaigns can have a profound effect on customer engagement and ROI.

2. Best practices for brands to leverage existing digital assets (website, social media feeds, user-generated content, etc.) with innovative contextual marketing technology to integrate interactive, visual content within their email marketing campaigns.

3. Examples of Movable Ink clients that have seen an uplift in customer engagement and action by integrating images and video content within email campaigns based on a customer’s context such as device, location, time of day, weather, past purchases.

The key takeaway will be that dynamic visual content that can change with a customer’s context can boost email marketing engagement and ROI.

Marketers already know that visual content is powerful. Now, it’s time to take images and videos to the next level by making sure they are contextually relevant to viewers.

I’ll be presenting on Day 2 of the LDV Vision Summit within the “Content, Creation & Discovery” sessions.

For more info on the event and full agenda, click here.