UK’s Largest Footwear Manufacturer, Hotter Shoes, Chooses Movable Ink for Scaled 1:1 Content Personalisation

Movable Ink has been steadily growing its presence in the UK over the last several years. Today, we are proud to announce that Hotter Shoes, the UK’s biggest footwear manufacturer, has partnered with us to deliver data-activated, customer-centric experiences.  

This relationship highlight’s Hotter Shoes’ focus on driving marketing agility and delivering customer-centric shopping experiences.

Rachel Rimmer, Head of Performance Marketing at Hotter, said, “Consumers’ expectations are ever increasing and we’re striving to provide our customers with communications that serve not just brand messages but also meet their needs. Through working with Movable Ink, we’ve been able to adapt a customer-first approach, provide elevated experiences, and give customers a reason to engage with our communications. We’ve delivered increases in both our email click rates (over 50%), and conversion (50%) which we’re really seeing translated into significant revenue benefit.”

“Despite marketers’ massive investments in centralized data to drive personalization, customers don’t experience data, they experience content. It’s content, not data, that serves as a consistent bottleneck in driving effective customer engagement and accelerating marketing performance,” said Becki Francis, Associate Director of EMEA Retail Strategy at Movable Ink. 

“With the world changing so rapidly around us, it’s critical for brands to be able to quickly communicate with and creatively engage their customers in real-time across every touchpoint. We’re excited to partner with Hotter Shoes to support their digital transformation, driving real personalisation at scale, and building an enhanced customer experience across their global footprint.”

To learn more about the partnership, read our press release.