Summer is just around the corner, which means that vacation season is about to officially begin. Hotels, cruises, and airlines are all starting to ramp up their marketing spend to get in front of potential customers and this year, as with every year, email marketing is going to play a big role.
Of course, your competitors are going to be sending a ton of emails, too. So how can you make sure that your campaigns stand out?
Well, some brands are starting to create emails powered by contextual marketing. That means building elements of emails that change in real-time – whether that means weather forecasts to help guests prepare for their stay at a hotel or seating charts that get updated in real-time right within an email.
Next generation emails are all about responding to not just what devices need, but what customers need in that moment. But what does a “next generation” email look like? And how are travel and hospitality brands using them today?
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