Weekend Reading: Test Your Website for the Apple Watch, The Real Definition of Responsive, and More

Happy Friday! This week has been a busy one at Movable Ink. Aside from talking about how Nickelodeon used contextual marketing to create “share-together” experiences for recipients, we’ve been getting ready for some big webinars.

Next week, on April 30 @ 1pm EST, we’re hosting How to Build Next Generation Responsive Emails with Litmus. Right after that, on Tuesday, May 5 @ 1pm, we’re hosting How to Bounce-Proof Your Marketing with BounceExchange.

Both webinars are sure to be really helpful and informative! Check them out if you’re interested.

We’ve also been keeping track of the latest about the Apple Watch as it first hits stores. Read about how to test your website for the watch and more below:

1. Test Your Website for Apple Watch 

The first round of Apple Watches has officially shipped and, already, marketers are fretting about how to create content for them. The folks over at MailChimp have been designing some interesting apps for email marketers who want to make the most of their watches, while a website, UltimateResponsive.com, decided to offer a free resource that let companies test their websites to see how they would work on Apple Watches.

Spoiler – the site is a joke, but the anxiety it plays on is real. The Apple Watch is here and marketers have to start thinking not just about smartphones, tablets, and desktops, but wearables and other connected devices, too.

2. The True Meaning of Responsive in 2015

Speaking of making emails work for multiple devices, my latest piece in Business2Community, “Why Responsive Design Doesn’t Mean What Email Marketers Think It Means,” dives into detail about responsive as we know it today – and where it has to go to accommodate the devices of tomorrow.

3. The Art & Science of the Shopping Cart

Ever wondered why shoppers abandon their carts? Well, over at Only Influencers,

Mike Parry wrote a detailed breakdown about consumer behavior – as well as the challenges in executing it and why it’s so important to send shopping cart reminder emails to encourage completion.

The Next Generation of Email

What we’ve been seeing lately is a bigger emphasis on email than ever before – but also questions about how to make email work  for the mobile landscape. Marketers should pay close attention to how consumers adopt – or don’t adopt – the Apple Watch, because that could be a sign of things to come.