When marketers think about email marketing and social media marketing, they don’t often think of the channels as a cohesive unit. In a lot of companies, the teams are split up. Sometimes, the email team will be in the marketing department and the social media team will be in the communications department. Either way, email and social are often siloed, limiting the impact of both the reach and ROI of both.
At Movable Ink, we’re curious about how marketers are integrating email and social today. Are you adding social buttons to emails? Are you promoting social media campaigns right to your audience’s inbox? Which social channels are proving to be most effective?
In our survey, The State of Email + Social 2015, we’re hoping to answer these questions and more. Want a copy? Fill out the survey and sign up for our email newsletter, so we can email you the completed report!