Email is the number one digital marketing channel for most marketers when it comes to clear ROI, but social media is clearly the winner in terms of audience engagement.
With so much marketing power behind both channels, it makes sense to combine the two to create stand-out, cross-channel experiences. But true integration of social into email that leverages the strengths of both channels is still missing.
So what are the biggest hurdles to social and email integration? And how can we, as marketers, overcome them?
We surveyed over 100 professionals to find out how they were using social and email in their marketing campaigns, and what challenges they face when combining the two –– and the results were surprising.
In this eBook you’ll learn:
- How other businesses are using social media and email to run campaigns
- Which channels helped them reach their objectives most effectively
- The top challenges they face implementing social and email campaigns
- Insight into how to address those challenges
- How some inspiring brands successfully integrated social content into email campaigns