Meet our Mobile Partners: Braze

Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks and upgrade their cross-channel experiences.

This week, we’re celebrating our mobile launch by featuring our mobile partners. Today, we’re learning more about Matt McRoberts, SVP of Global Alliances at Braze. You can learn more about our integration with Braze and browse our extensive partner ecosystem of out-of-the-box integrations in the Movable Ink Exchange.

Tell us about Braze.

Braze is the global leader in powering authentic, orchestrated communications for brands, helping them create enduring consumer experiences and relationships that help drive engagement and advocacy.

How does Braze help marketers stay innovative?

As consumer expectations continue to advance, marketers must stay innovative. Braze helps marketers listen to consumers, understand those insights, and act across a dynamic portfolio of innovative (new and emerging) messaging channels.

What are the benefits of Braze’s partnership with Movable Ink?

The benefits of our Movable Ink partnership are two-fold. First, for progressive enterprises looking to differentiate by creating unique, data-driven messaging experiences, the Braze + Movable Ink integration is a best-in-class example of the agile data streaming ecosystem opportunity. The second is the consumer benefit: the partnership provides a better, more relevant brand interaction for consumers.

What are the biggest trends happening in the mobile space right now?

The natural integration of mobility into every facet of your life continues to inform key trends; as part of CES this year, healthcare and wellness continue to be a focal point for innovation; 5G is also enabling some exciting uses cases as the industry has long hyped.

What can marketers do to level-up their mobile experiences?

Mobile is a way of life and marketers must integrate it into every facet of how they interact with consumers; like your data strategy, don’t isolate mobile as a channel, democratize its value across the business.

In your opinion, what are the biggest challenges that marketers are facing right now?

The constant challenge of noise is an ongoing distraction, especially with the COVID pandemic. Now more than ever, we must demonstrate empathy, authenticity, and consideration across all communications.

What do marketers need to do differently?

I don’t think marketers need to do anything differently per se; it’s more about what marketers can do better; I think data is a critical component in doing anything better.

Meet Matt McRoberts

SVP, Global Alliances at Braze