Personalized, data-driven email content is one of the most effective ways for driving customer engagement. One of the best emails you can use to showcase all that great data? Year-in-review emails.
Year-in-review emails give you the opportunity to create a hyper-personalized experience that highlights your customer’s interactions with your brand. You can use them to showcase rewards points and spend to your loyalty club members, display the types of content your customers consumed, show them all the ways they interacted with your brand over the past year, and more – the possibilities are nearly endless.
Since they’re so personalized, they’re bound to delight your customers and set your brand apart from the pack. They’re ideal for driving long-term engagement and getting your rewards members to reach their next stage in their relationship with your brand.
The Inkredible 5: Best of Year-in-Review
In our latest Inkredible 5, we featured our top 5 favorite data-driven year-in-review emails from Wall Street Journal, Best Western, Sportsbet, StreetEasy, and M&Co. Each of these brands used intelligent content to drive these incredible campaigns.
Download the lookbook to see these awesome campaigns.