At Movable Ink, we’re dedicated to helping marketers create the kind of scalable, highly-personalized campaigns that engage customers and ultimately drive results. We know how important it is to drive efficiency, save time, and make the most out of your existing martech stack – especially in today’s economic climate.
As part of our ongoing Inkredible Integrations blog series, we’re highlighting the many ways our clients are leveraging Movable Ink’s partner integrations to get the most out of their tech stack and adapt their marketing communications to their customers’ changing behaviors.
In this post, we’ll look at how marketers can create campaigns with live pricing and inventory that updates at the moment of engagement to ensure accurate, real-time customer experiences.
Live pricing and inventory is a must-have
Imagine finding a great deal on a product within an email and clicking through, only to find that the sale price is no longer valid, or that the product is no longer available. It’s a frustrating experience that can lead to countless customer service headaches and ultimately customer attrition. Live pricing and inventory isn’t just important for an accurate and up-to-date customer experience, it’s an essential part taking 1:1 campaign personalization to the next level.
Movable Ink has partner integrations with Salesforce Commerce Cloud and Oracle Commerce Cloud that help marketers supercharge personalization in their campaigns using live pricing and inventory. To learn more about Movable Ink’s partner integrations, visit the Exchange.
Below, you’ll find a few ways to leverage live pricing and inventory in your campaigns.
Drive urgency with limited-time promotions
Driving urgency is crucial for limited-time promotions, and this is where live pricing and inventory become an essential part of a relevant customer experience. This is especially true with limited-time offers that change frequently, such as sales that are part of Black Friday and Cyber Week campaigns. Including both live pricing and live inventory in sales promotions, like Lenovo does below, is an effective way to drive revenue in a short period of time.
Draw attention to low-stock products
Giving your customers a heads up about fast-selling products – and displaying the specific number of products left – creates a helpful experience that is more likely to drive customers to purchase. Because both the inventory and pricing can be updated in real-time, marketers can rest assured that every promotion they send is accurate and up-to-date.
To learn more about Movable Ink’s partner integrations for live pricing and inventory, visit the Exchange.
To read more about Movable Ink’s partner integrations, check out the rest of our Inkredible Integrations series.