Marketers spend so much time planning ideal purchase funnels for their customers, but in this day and age, is that really practical? Just think about your own lifestyle and habits. You have any number of screens, devices, and platforms available at a given time, and the path to purchase is hardly ever a straight line.
The bottom line is that your customers aren’t just interacting with your brand on one channel. They’re more informed (and distracted!) than ever, and as marketers, it’s our job to make sure we’re meeting them where they are. You need a multi-channel marketing strategy to keep up, and we’re here to tell you that you don’t need to exhaust your resources or overwhelm your team to get there.
Visual and highly personalized customer experiences are well within your reach, and Movable Ink’s Visual Experience Platform can help you make that happen.