The way consumers interact with email is constantly changing. That’s why we keep a close watch on the devices people are using, how they’re engaging and the biggest overall email marketing trends that will impact your business goals.
Of course, the preferences of retail customers will be very different from the preferences of financial services customers. That’s why we broke down our consumer device data by industry. Here are a few highlights from the reports. Keep scrolling to view the full reports!
- Retail: Weekends are ideal for sending mobile-optimized emails – that’s when mobile open rates are highest, at 78%. Download the Retail Consumer Device Preference Report here.
- Travel and hospitality: Mobile opens are on the rise, up 2% from Q2. Download the Travel and Hospitality Consumer Device Preference Report here.
- Media, publishing and entertainment: Consumers are at least 3% more likely to use tablets than any other industry. Download the Media, Publishing and Entertainment Consumer Device Preference Report here.
- Financial services: Mobile opens are high, and continue to rise – up 4% from Q2. Download the Financial Services Consumer Device Preference Report here.