We’re proud to announce that the Movember Foundation is a finalist for the Drum Marketing Award for Best Cause-Related Strategy and Marketing Team of the Year. The Drum Marketing Awards is on a mission to recognize the best in the business – and then make sure their peers, clients and potential recruits know all about them.
About the team
The Movember Foundation is the leading charity addressing some of the biggest health issues faced by men: prostate cancer, testicular cancer, and mental health and suicide prevention. When it comes to email marketing, Movember’s team is always willing to push the boundaries of traditional experiences in order to raise funds and make a noticeable change in the world of men’s health.
About the campaign
The Movember Foundation is one of our first clients to launch a campaign with our new augmented reality capabilities and put AR experiences at the center of their Mo Season Launch. They used the cutting-edge capabilities to excite their audience and boost fundraising activity.
If subscribers opened the email on the mobile device’s native mail app, they’re shown creative suggesting either the Mo Sista or Mo Bro filters. From there, subscribers are led to a Custom AR experience where their name is overlaid onto a frame.