Congrats to HotelTonight for Winning the EEC Award for Best Use of Humor

We’re proud to announce that HotelTonight won the EEC Award for Best Use of Humor.

The Email Evolution Conference brings the most influential thought leaders and innovative brands together for an in-depth look at the critical issues marketers face, how to meet them head-on, and how to excel in a complex digital marketplace. The Email Evolution Conference keeps attendees on the cutting-edge of email marketing by providing the best practices designed to ensure the vitality of a channel we’ve come to rely on.

Now let’s take a look at the award-winning campaign:

The holidays are stressful, and HotelTonight wanted to encourage their subscribers to say no to air mattresses and awkward family drama by booking a room. This email opens up with a header image of a cross-stitched sampler proclaiming “Home is where the heart is. Hotel is where the in-laws aren’t.”, followed by hotel recommendations with real-time pricing.

HotelTonight is not a brand to shy away from being clever, cheeky and brave with playing around with their brand. The message of having a great holiday where you visit, don’t stay, with a funny hero image brings a level of humor and personality to this campaign.