The Movember Foundation – the only global charity focused solely on men’s health – needed to get the word out about their cause and drive donations. The challenge? They had just one month (Movember, the month formerly known as November) to do it.
That’s where contextual marketing came in. Using live email content, Movember was able to provide a personal experience that resonated with Movember participants, drove more engagement and resulted in higher donations.
“Not only did it give us a fun new way to bring fundraising targets to life using our iconic mustache symbol, but we saw a significant increase in the effectiveness of the email compared to the previous year,” said Meaghan Bilinski, Digital Marketing Director at the Movember Foundation.
Download the case study to find out how Movember created a shareable email that helped their participants crush their goals.
Want to help Movable Ink raise funds with Movember in the name of men’s health? Check out our team page.