[Case Study] How Under Armour Lifted Engagement by 80% Using Personalized Visual Experiences with Movable Ink and Merkle

Check out how Under Armour transformed their campaigns with a customer-first strategy including personalized product recommendations and a new process that streamlined production by 75%.

“We see higher engagement every time we use Movable Ink to show relevant product visuals to our customers” – Marisa Silva, Email Marketing Specialist

For Under Armour, it’s paramount that they serve their customers with best-in-class experiences at every touchpoint. They turned to Movable Ink and Merkle to streamline their production and generate personalized visual experiences at scale. Read the case study to see their campaigns that leveraged contextual elements like location targeting and 1:1 product recommendations based on their customers’ recent purchases.

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