The biggest shopping holiday of the year has passed us again! What wisdom has Black Friday and Cyber Monday bestowed upon the email marketing world this year?
Comparing email opens year over year, we saw the peaks before both Black Friday and Cyber Monday hit earlier, indicating customers started looking for deals earlier in the week than in previous years.
Smartphones were the device of choice on Black Friday as opposed to Cyber Monday shoppers preferring to open emails for deals on desktops. Design your emails accordingly, or make sure your emails are responsive!
Although we saw overall preferred devices for each day, device preference as well as email read length varied by industry vertical.