It’s time to tie up your shoes and get ready to stuff those backpacks. Back-To-School 2014 is here! The National Retail Federation estimated that total Back-To-School sales in 2013 were approximately $72.5 billion dollars, second only to the December holiday season last year.
Most schools, colleges, and universities in the states will start up again within the next 45 days (at the end of August or in September) making RIGHT NOW the prime buying time for families of students getting ready to hit the books. They have a time driven need and are willing to spend to fill it. But at the same time, we know they like to get a good deal. So we started thinking – how can we make it easier for you to capitalize on this “holiday like” season?
After polling our clients and reviewing successful tactics from earlier in the year, we developed a simple “Inkredible Back To School Email Marketing Guide.” It’s filled with quick tips that you can implement TODAY to drive more revenue, protect your margin, and keep your shoppers engaged with live and fresh email content during Back To School 2014. The guide will be available after our Back To School webinar on Wednesday July 16, 2014 at 1 pm. All attendees will receive a free copy of the 2014 guide.
Movable Ink’s webinar “Increasing Back To School 2014 Email Revenue” is on Wednesday July 16, 2014 at 1 pm EDT. Our featured speakers from Movable Ink will be email and personalization industry veterans Alison Lindland, Sr. Account Director, and Ronnie Brant, Director of Product Marketing. Click here to register and get your free copy of the 2014 “Inkredible Back To School Email Marketing Guide.”