Customer data is the most powerful tool that digital marketers have in their holiday-season toolbox, and it’s not too early to think about how you are going to deploy it this year. Harness the power of your data to:
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Ensure offers and messages that key customer segments receive are aligned with their most important purchase-decision drivers.
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A/B test your creative using live optimization to ensure your customers always have the best possible experience.
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Increase conversions and successful outcomes at key interaction points along your customers’ path to purchase.
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Drive automation of your entire content-creation process in a way that marries your data and creative across multiple channels to save your team time and resources.
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Identify ways you can create value for your customers.
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Automatically pull your customer’s recent purchase or browsing information to create cart-abandonment messages, product recommendations, and more, using behavioral retargeting.
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Deploy elements including pricing and inventory into your messages in real time so your customers always see up-to-the-second information.
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Target and acquire customers that exhibit similar behavior as your most profitable customers – and would be most likely to follow in their purchasing footsteps.
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Fine-tune your efforts so that your resources are focused on prospective customers with the highest likelihood to purchase and highest potential lifetime value.
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Leverage live polling to gather information on your new customers regarding preferences, category types, and even for whom they plan on shopping
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Recommend products to customers that they’ll actually want.
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Enable your customer-loyalty systems to display real-time rewards points at the customer’s moment of engagement.
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Offer real-time location and weather information to customers (something that is particularly important – and engaging – for holiday shoppers in northern climes!).
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Drive interest to your most popular products.
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Offer customers real-time rewards-points information that is automatically refreshed every time they engage with your email message.
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Provide loyalty-program customers with a visual experience that meets them at each moment of engagement and drives them to promotions that are relevant to their rewards status.
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Make a great impression with new customers by surprising and delighting them with a contextual, personalized buying experience.
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Include a promotion with contextually relevant information that encourages new customers to click on an ad and share their email address with you.
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Deploy a poll about customer buying preferences or the type of products they’re interested in that results in them seeing a hero image on your home page that is generated based on their poll choices.
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Power a countdown timer that shows customers how much time they have left to act on a promotion or offer, and possibly create enough FOMO for a conversion.
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Automatically update product recommendations to customers so the price you offer in an email message is reflected on your website.
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Provide a seamless experience that turns one-time buyers into repeat customers.
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Re-engage lapsed customers with personalized visuals.
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Pull recently browsed products into your emails to drive upsells.
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Welcome returning customers to your home page with personalized images.
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Send a personalized reminder to customers that encourages them to re-purchase their favorite products.
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Make it easy for customers to re-order their favorite products.
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Use customer reviews to create personalized images.
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Make it easy for customers to re-purchase their desired size or quantity of products.
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Identify customers who have encountered negative experiences, so you can adjust your messaging to them, such as by temporarily suppressing certain promotional offers that they otherwise may have received.