The holiday season is here and things are getting intense. You probably already know how important it is to elevate your holiday emails with intelligent creative, but you also want to make sure those visual experiences don’t just stop at the inbox. Your customers interact with your brand across so many different platforms, and in a perfect world, you’d be able to map that experience. But in reality, your customer journeys are distinct and largely unpredictable…especially when those customers are shopping for loved ones instead of themselves.
So what’s a savvy marketer to do?
You can spend time trying to predict what customers will do next, or you can use your channels to market in the moment, using data and dynamic creative to keep the conversation going across email, web, and display.
Show your products in action
Did you know that 73% of shoppers say user-generated content increases their purchasing confidence? When your customer winds up on a product page during the holiday season, some well-placed UGC could make a world’s difference. You can incorporate UGC right into your product detail pages with live social feeds.
Give your customers reminders
What if that customer gets distracted? Customers will be bombarded by marketing messages and interrupted as they’re shopping around for holiday gifts. But when your customer leaves your site without purchasing the item they were looking at, you can easily pick things up the next time they visit with a personalized header image on your homepage. In this example, the header displays a product based on the user’s previous session and uses real-time inventory to warn the visitor that it’s low in stock.
Keep the conversation going
You can use your data to keep the conversation going and encourage your customer to complete their purchases. You can personalize the web experience using consumer preference and name to build a customized hero or even make purchase recommendations based on their location like in this example.
Visual experiences for the holidays and beyond
An adaptive approach will make sure your brand presents a personalized and consistent experience that your audience will love. The holiday season is the perfect time to see that picture come together, but personalized visual experiences will help you resonate with your audience all year. And if you’re looking for some last-minute holiday email ideas, we have plenty for you to steal in this ebook.