News

  • Why the DNC Is Embracing Personalization in Its Email Marketing Strategy

    “To leverage its email list, the party partnered with the contextual email marketing company Movable Ink to send different email messages to the different types of people who support Democratic candidates. The DNC tailored messages based on recipients’ volunteering histories, past donations and locations. ”

    Adweek - January 11th, 2019

  • Inside The Bouqs Co.'s plan to take on the largest online florists

    “A revamped marketing program that seeks to distinguish Bouqs from the competition by leveraging what the retailer knows about a particular consumer was key to its strong sales growth, he says. To start, the retailer last January worked with digital marketing vendor Movable Ink to launch an email campaign in which it asked shoppers to choose the most appealing floral collection from four images featured in the message”

    Internet Retailer - January 10th, 2019

  • 100 BEST PLACES TO WORK IN NYC 2019

    “Movable Ink ranks 18th in Built In NYC's 100 Best Places to Work in NYC list. For mid-sized companies, Movable Ink ranks 6th. Movable Ink helps digital marketers create visual experiences that move people. More than 600 of the world’s most innovative brands rely on Movable Ink’s visual experience platform to automate the creation of unique on-brand experiences for each consumer across email, web, and display. ”

    Built In NYC - January 10th, 2019

  • How AI is solving marketing’s biggest problems

    “In the early days of personalization, businesses were satisfied with simple things like adding the customer’s name in an email subject line or in the salutation. But today, thanks to AI, personalized communication has reached true 1:1 levels of custom messaging. Tools like Movable Ink, allow businesses to insert content into emails dynamically as a customer opens the email.”

    Memeburn - December 10th, 2018

  • WeWork revolutionized co-working. Now it’s targeting corporate headquarters.

    “Movable Ink wanted to stay downtown near transit and liked the idea of a short-term commitment. It signed a 5,445-square-foot, two-year lease with WeWork. The 27-employee office now has space to grow to around 42 people. Hiring has been challenging and costs are high, but San Francisco is full of tech talent and is a critical place for Movable Ink to be, McPherson said.”

    San Francisco Chronicle - November 27th, 2018

  • Movable Ink Platform Yields 373% ROI According to Independent Total Economic Impact Study

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced the results of a commissioned Total Economic Impact™ (TEI) study by Forrester Consulting on behalf of Movable Ink. After conducting a rigorous analysis of Movable Ink clients based on its proven TEI methodology, Forrester Consulting revealed that a composite organization relying on Movable Ink can achieve an ROI of 373%, a $66M increase in revenue via email channel over three years, and a payback period of less than 3 months.”

    PRWeb - November 12th, 2018

  • How to Succeed with Digital Marketing in the Visual Era

    “Businesses and marketers still struggle with producing personalised and compelling visual experiences at scale. Consumers are moved by visual experiences. As humans, we love visual content because that’s how our brains have been hard-wired to process information. ”

    Business & Finance - November 10th, 2018

  • How Movable Ink Broke $40m in ARR with 1 Pricing Axis to Drive Expansion Revenue

    “Vivek co-founded Movable Ink in 2010 and has led the company through rapid growth to a leading market position with 200+ employees serving 500 of the most innovative consumer brands. Through his leadership, Movable Ink is helping digital marketers embrace a visual world with intelligent creative that adapts at the moment of engagement.”

    Nathan Latke's The Top Podcast - October 18th, 2018

  • Movable Ink Extends Visual Experiences Across Email, Web, and Display

    “Today, Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and differentiate through compelling consumer experiences.”

    MarTechSeries - October 3rd, 2018

  • Movable Ink Adds to its Visual Experience Platform

    “Movable Ink, the visual experience platform provider, today announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and differentiate through compelling consumer experiences.”

    MarTech Advisor - October 3rd, 2018

  • Movable Ink Extends Visual Experiences Across Email, Web, and Display

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and differentiate through compelling consumer experiences.”

    PR WEB - October 3rd, 2018

  • Movable Ink Launches Cross-Channel Visual Platform

    “Movable Ink has unveiled a platform expansion that it says can fuel consistent visual experiences via several channels. The new capability allows brands to use data to generate what Movable Ink calls intelligent creative, the firm says. Movable Ink announced the development at its Think Summit. The platform is designed to generate “individualized visual experiences at the moment of engagement across email, web, and display,” states Vivek Sharma, CEO of Movable Ink.”

    MediaPost - October 3rd, 2018

  • The Wednesday Stack: 'Marketing is In Trouble

    “"Marketing is in trouble." Great news with which to start a Wednesday morning. But Vivek Sharma, founder and CEO of Movable Ink was able to hint at some solutions in his opening keynote at ThinkSummit 2018 this morning. "Databases are filled to the brim with words and numbers about our customers." But CMOs are still struggling to meet their goals. "What are we missing?" he asked. A rhetorical question: In today's world, he said, people are moved by the visual. Marketers are hamstrung because "existing processes weren't built for the visual era."”

    DM News - October 3rd, 2018

  • Movable Ink Announces Speakers and Sponsors for Third Annual Think Summit

    “Movable Ink, provider of the leading intelligent content platform for digital marketers, today announced the speakers and sponsors for its third annual Think Summit conference taking place October 2-3 at Gotham Hall in New York.”

    PR WEB - September 14th, 2018

  • Episode 44 Interview with Vivek Sharma CEO of Movable Ink

    “Movable Ink is the leading provider of intelligent content, which enables marketers to personalize email content at the moment-of-open. The Vine Resources talked with one of co-founders and CEO Vivek Sharma about their business and his insights. ”

    The Vine Resources Podcast - August 19th, 2018

  • How These 4 Women are Leading Change in Tech

    “Since its 2010 founding, Movable Ink has pioneered cutting-edge, contextual email marketing campaigns for a variety of high-profile clients. The company’s Head of Design & UX, Andrea Mignolo, shared her journey to her current role, and how Movable Ink has created an awesome environment for women in tech.”

    Built In NYC - August 15th, 2018

  • Best Midsize Companies to Work for in NYC

    “Look closely at any Inker and you will find that our values remain heartfelt and timeless. We seek out knowledge and cultivate our intuition. We understand that communication starts by listening, understanding, and caring about others' success. We set a high personal bar, believe nothing is impossible, and commit ourselves fully to the goal.”

    Built In NYC - August 8th, 2018

  • How Verizon's Top Retailer Taps Smart Content For CX Success

    “Since they’re selling smart devices, Victra has to be smart about the content they’re serving. And when driving in-store traffic is top-of-mind, making it easy for customers to find a nearby location matters -- especially during real-time events, like local sales, or special occasions. Victra knew they wanted to make it simple for customers to find a nearby location on-the-go. So they tapped into Movable Ink’s “intelligent content” capabilities to help bring their location finder to life.”

    DMN - July 24th, 2018

  • Follow Your Instincts – You Don’t Know Where It Will Lead

    “Feeling nervous about following your dream? Matt Potter pivoted in his career several times before settling at Movable Ink. We don’t always start as we mean to go on. Some of us take the scenic route to the job we’re really meant to end up doing. It can be scary, of course. If you want to hear from someone who has pivoted multiple times in their career, Matt Potter is the man to talk to. ”

    Silicon Republic - June 13th, 2018

  • Movable Ink Drives Over $8 Million in Revenue From Events on Splash

    “For Movable Ink, events are the most important and effective strategy for generating opportunities and accelerating pipeline, as well as driving customer retention and expansion.”

    Splash - June 13th, 2018

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