News

  • How Flybuys Used Customer Data to Lift Engagement

    “Leading Australian loyalty membership program, flybuys, has no shortage of data on its millions of members. So when the team started looking for ways to create customer surprise and delight to kick off the 2018 year, it latched onto the idea of turning these vast stores into hyper-personalised content customers could not only engage in, but also learn something about themselves. ”

    CMO from IDG - June 13th, 2018

  • Movable Ink Drives Over $8 Million in Revenue From Events on Splash

    “For Movable Ink, events are the most important and effective strategy for generating opportunities and accelerating pipeline, as well as driving customer retention and expansion.”

    Splash - June 13th, 2018

  • Follow Your Instincts – You Don’t Know Where It Will Lead

    “Feeling nervous about following your dream? Matt Potter pivoted in his career several times before settling at Movable Ink. We don’t always start as we mean to go on. Some of us take the scenic route to the job we’re really meant to end up doing. It can be scary, of course. If you want to hear from someone who has pivoted multiple times in their career, Matt Potter is the man to talk to. ”

    Silicon Republic - June 13th, 2018

  • 26 Marketing Apps for Connections 2018

    “Connections is in full swing here in Chicago, and it's full of exciting apps and technology for marketers. Connections is the digital marketing, commerce, and customer service event of the year, but it's also a great way to learn how Trailblazers are leveraging new technologies and apps. ”

    AppExchange - June 12th, 2018

  • Movable Ink And Pega Partner On Personalized Email Service

    “Movable Ink is partnering with Pega to deliver personalized, image-based emails at the moment of open, the companies announced on Tuesday. The combined service will be available immediately to mutual clients of Movable Ink and Pega.”

    MediaPost - June 8th, 2018

  • Movable Ink and Pega Partner to Provide Consumers with Next Best Actions in Email Campaigns

    “Movable Ink, provider of the intelligent content platform for digital marketers, today announced a partnership with Pega, the software for customer engagement, to enable brands to personalize email campaigns using AI-powered next best actions.”

    MarTech Advisor - June 5th, 2018

  • Movable Ink Partners with Pega to Dynamically Provide Consumers with Next Best Actions in Email Campaigns

    “Movable Ink, provider of the leading intelligent content platform for digital marketers, today announced a partnership with Pega, the leader in software for customer engagement, to enable brands to personalize email campaigns using AI-powered next best actions. Combining Pega’s ability to facilitate the right action for every customer in real time with Movable Ink’s ability to test and generate personalized content at the moment of open, marketers can ensure the best possible customer experience that’s consistent across email and other channels.”

    PR WEB - June 5th, 2018

  • Movable Ink Partners with Pega to Deliver AI-Powered Actions in Email Campaigns

    “Combining Pega’s ability to facilitate the right action for every customer in real time with Movable Ink’s ability to test and generate personalized content at the moment of open, marketers can ensure the best possible customer experience that’s consistent across email and other channels.”

    MarTech Series - June 5th, 2018

  • Putting Intelligent Content to Work

    “As we reported earlier this month, intelligent content is an approach to content that is modular, structured, reusable, format-free and semantically rich. The goal? Make content more discoverable, reconfigurable and adaptable for its creators.”

    CMS Wire - June 4th, 2018

  • Movable Ink Allows Brands To Build Custom Email Content Apps

    “Movable Ink has opened up its app development framework to allow clients and third-party developers to build custom apps for content activation. The enhanced service enables brands to create personalized emails and other customer experiences at the moment of engagement, using data from websites, internal databases and third parties, the company says. ”

    MediaPost - May 29th, 2018

  • Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

    “Movable Ink, a provider of the leading intelligent content platform for digital marketers, introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform. With this latest release, Movable Ink clients and their agency and technology partners can easily build apps that activate content with any data in real time to deliver memorable consumer experiences at the moment of engagement.”

    MarTech Series - May 29th, 2018

  • Movable Ink Now Lets Developers Build Custom Email Apps

    “Movable Ink has always prided itself on providing marketers with a way to deliver highly customized emails, but today the company decided to take that one step further. It announced an SDK that enables developers to build custom applets to add their own unique information to any email.”

    TechCrunch - May 29th, 2018

  • Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

    “Movable Ink, provider of the leading intelligent content platform for digital marketers, today introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform.”

    PRWeb - May 29th, 2018

  • Movable Ink Announces GDPR Compliance

    “Movable Ink, provider of the leading intelligent content platform for digital marketers, announces that it is fully compliant with the General Data Protection Regulations (GDPR), which take effect in the European Union (E.U.) on May 25, 2018 and are enforceable globally with any organization that handles E.U. personal data.”

    PRWeb - May 24th, 2018

  • Up-and-coming enterprise startups in NYC

    “New York City has an incredible density of up-and-coming enterprise-focused startups. While the winners are publicized and well-known, we felt it was time to put a bit of a spotlight on younger companies, ones you may not have heard about yet, but are likely to in the coming years.”

    TechCrunch - April 21st, 2018

  • Movable Ink Congratulates 2018 Email Experience Council Award Winners

    “The Email Experience Council (EEC) is the email marketing arm of the Direct Marketing Association (DMA). The Email Marketing Program Awards promote excellence in email marketing by showcasing the impact email has in the marketplace and within organizations. Winning campaigns were judged on their ability to assist the brand in achieving larger business goals while also demonstrating innovative thinking in email communication and content.”

    PR Web - April 6th, 2018

  • TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

    “Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, “Vendor Landscape: Personalization Solution Providers, Q3 2017”, 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and deliver compelling consumer experiences. Bridget Bidlack, Movable Ink’s SVP of Product, speaks to us about her company’s role in pioneering a cutting-edge martech product for intelligent content.”

    MarTech Series - March 28th, 2018

  • Intelligent Content: The Final Frontier For Digital Marketers

    “Movable Ink is a software company that helps consumer brands generate high-performance content. A business can take any data and easily activate it to create a personalized email experience at the moment of open. To learn more about Movable Ink, I interviewed CEO Vivek Sharma.”

    Forbes - March 21st, 2018

  • Movable Ink and Persado Partner to Help Brands Automatically Generate and Test Personalized Email Content and Language

    “Movable Ink, provider of the leading intelligent content platform, and Persado, the leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. By combining Persado’s AI-powered solution for generating the specific words and emotions that resonate with a given audience with Movable Ink’s real-time testing and optimization, email marketers can automatically generate and deploy the best-performing content every time for every customer. ”

    PRWeb - March 7th, 2018

  • Email Sits at the Nexus of Martech & Ad Tech: Q&A with Brett Wagner, GM APAC, Movable Ink

    “Email doesn’t have the best reputation in the advertising industry. However, is that unfair? Speaking exclusively with ExchangeWire, Brett Wagner (pictured below), general manager APAC, Movable Ink explains why the format certainly isn’t dead, still has a lot to offer advertisers, and why APAC is leading the charge on global growth of email marketing.”

    ExchangeWire - February 22nd, 2018

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