News

  • Expert Tips to Boost Bank & Credit Union Email Marketing Results

    “Even though most banks and credit unions have committed considerable resources to developing and supporting online and mobile banking, “most banks are still stuck in a world of ‘snapshot’ emails,” says Movable Ink’s Mattia. Sometimes this results in showing outdated account information and leaving the consumer confused. To raise the stakes on the email experience, she continues, financial institutions should take steps toward being able to use real-time data populated at the moment when an email is opened”

    The Financial Brand - August 20th, 2019

  • Movable Ink Wins 2019 MarTech Breakthrough Award for Best Content Personalization Software

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced that it has been selected as the 2019 winner of the “Best Content Personalization Software” award by MarTech Breakthrough, a leading market intelligence organization that recognizes today’s top companies, technologies and products across the global marketing, sales, and advertising technology industries.”

    PRWeb - August 19th, 2019

  • Roku, Nielsen, Twitch and more are nominees for the Digiday Technology Awards

    “Industry heavyweights including Roku, Nielsen, Twitch, Adobe, AT&T and more are nominees for the Digiday Technology Awards. Now in their fifth year, the Digiday Technology Awards recognize the technology modernizing media and marketing.”

    Digiday - August 13th, 2019

  • Webinar with Movable Ink - Five Key Tactics to Maximise Success during the Peak Trading Period

    “Join Saul Lopes, Dixons Carphone Warehouse and Craig Clayton, Movable Ink as they look at 5 key tactics to help drive success through the peak trading period. During this period your customers will be inundated with countless marketing messages from your competitors and beyond.”

    Internet Retailing - August 6th, 2019

  • Lenovo’s revenue from email marketing soars

    “Lenovo halves the time it takes to create email marketing campaigns thanks to a new tool. As a result, the retailer has a more enhanced email marketing strategy that generates more revenue.”

    Internet Retailer - July 25th, 2019

  • People on the Move - Andrea Mignolo

    “Andrea Mignolo has been named Vice President of Product & Design at Movable Ink. Andrea is focused on crafting Movable Ink’s product strategy, innovation, creative direction, and development. She joined Movable Ink back in 2016 as Head of Design. Prior to joining Movable Ink she was the Chief Design Officer at SimpleReach.”

    New York Business Journal - July 18th, 2019

  • 2019 EDMAs winners profile – AI Solution, AR/VR, and Automotive

    “Coca-Cola, Virgin Holidays, Liverpool FC, Superdrug and were among the winners in this year’s Effective Digital Marketing Awards. The winners were revealed at an Awards Ceremony in London this afternoon. NMPi, Rakuten Viber, Yodel Mobile, Journey Futher, Macvrck, Ketchum and GumGum were among the agencies picking up awards.”

    Mobile Marketing - July 17th, 2019

  • Why Personalization Must Evolve in the Visual Era

    “Ask ten different marketers to define personalization, and you’ll likely get ten different answers. Personalization in marketing has become a catch-all term—a grab bag of endless tactics that includes name merge tags, behavioral targeting, email triggers, content recommendations and so on. Traditionally, these tactics have also been pigeonholed into different industries including retail, travel & hospitality, and financial services.”

    Only Influencers - July 10th, 2019

  • 2019 Effective Digital Marketing Awards winners revealed

    “Coca-Cola, Virgin Holidays, Liverpool FC, Superdrug and were among the winners in this year’s Effective Digital Marketing Awards. The winners were revealed at an Awards Ceremony in London this afternoon. NMPi, Rakuten Viber, Yodel Mobile, Journey Further, Macvrck, Ketchum and GumGum were among the agencies picking up awards. Most Effective AR/VR Campaign: Virgin Holidays and Movable Ink – Wish You Were Here AR Experience”

    Mobile Marketing - July 9th, 2019

  • Movable Ink Takes “Best in Show” for Demo at Card Forum 2019

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced that it earned “Best in Show” for its product demo at Card Forum 2019, the preeminent financial services event for card and payment executives at the industry’s leading issuers, networks, retailers, and innovators...The live product demo of Movable Ink’s visual experience platform was given by Alison Lindland, VP of Client Strategy, and Jackie Mattia, Associate Director, Client Strategy. Together, they showcased how Movable Ink can enable card and payment platform marketers to free their data from silos to automatically generate intelligent creative in email to mirror the real-time and highly visual experiences that are typically found in the logged-in state of card issuer websites. ”

    PRWeb - June 19th, 2019

  • The Monday Stack: Salesforce, Tableau, and Personalization

    “Pegaworld 2019, which we covered last week, was not - of course - just about Pega. Our near neighbors Movable Ink, the dynamic email and website guys, had their own (Pega-related) announcement. Movable Ink renders personalized email content at the time an email is opened, responsive to context; it now does the same for web-pages. Imagine how that could be powered by real-time next-best-action recommendations - which, of course, is Pega's sweet spot.”

    DM News - June 10th, 2019

  • Movable Ink Partners with Pega to Improve Customer Engagement with AI

    “This partnership expansion brings Movable Ink’s ability to activate and turn Pega’s AI-powered next-best actions into unique visual experiences to a wider range of clients seeking out-of-the-box solutions that will accelerate their time to market.”

    MarTech Advisor - May 30th, 2019

  • Movable Ink Joins The Pega Independent Software Vendor Program

    “Movable Ink, the visual experience platform provider for digital marketing leaders, is now a member of the Pega Independent Software Vendor (ISV) program. Movable Ink’s ISV membership expands its relationship with Pega and reinforces the combined value both companies provide. Movable Ink’s ability to test and generate unique and engaging visuals coupled with Pega’s advanced AI, decisioning, and analytics capabilities that facilitate the right action for individual customers in real time, enables marketers to provide the best possible experience that’s consistent across email and other channels.”

    PRWeb - May 29th, 2019

  • Movable Ink Named One of Inc. Magazine’s 2019 Best Workplaces

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced that it was named to Inc. magazine’s Best Workplaces for 2019, the publication’s fourth annual ranking in the fast-growing private company sector.”

    PRWeb - May 19th, 2019

  • Using Artificial Intelligence To Customize Content Without Bias

    “Customizing content using artificial intelligence (AI) is changing the way content is consumed and monetized today. From media to manufacturing, AI is playing a dominant role in how companies create content that's more personalized, relevant and responsive. Vivek Sharma, CEO of Movable Ink says that AI is a broad term that encompasses many different goals and approaches to solving personalization goals.”

    Forbes - April 29th, 2019

  • Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced a partnership with SmarterHQ, the leading multi-channel behavioral marketing platform, to enable deeper personalization in email based on a customer’s behavior and interests, as well as real-time contextual data such as location, device, weather, product price and inventory.”

    PR Web - April 29th, 2019

  • Movable Ink brings AR fun, and more funds, to The Movember Foundation

    “The Movember Foundation is all about growing facial hair for a good cause, but the non-profit organization also wants people to have fun while they’re raising money. Enter Movable Ink, a company that creates digital tools for marketers, which brought augmented reality (AR) to the mustache-growing community.”

    The Drum - April 11th, 2019

  • Movable Ink & Veeva's Journey to IPR

    “We sat down with Movable Ink’s Founder and CEO, Vivek Sharma, and Veeva’s co-founder and president, Matt Wallach to discuss their experiences getting to Initial Product Release (IPR). IPR is when a startup’s product first becomes available to the public and target users. At this stage, the startup is on the hunt for market and customer validation metrics that demonstrate the viability of the product (or service) in the marketplace.”

    Wildcat Venture Partners - March 22nd, 2019

  • 3 Reasons Why AR Can Help Transform Digital Marketing

    “Marketers need to sift through a lot of tech hype. But here are three reasons why AR, more than other trends, is well-positioned to be the next big thing for digital marketing.”

    MediaPost - March 13th, 2019

  • Get some Augmented Reality Email buzz with Movable Ink

    “Movable Ink is bringing a bit of Augmented Reality (AR) to email (and other channels). The company we know from their dynamic imaging and such, recently launched a new addition in the form of an augmented reality experience application. In short, the app lets users create branded selfies to then have fun with, and share.”

    Email Vendor Selection - March 13th, 2019

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