News

  • A Tale of Two CEOs: Creativity and authenticity matter in digital marketing

    “During Movable Ink’s Think Summit last week, I sat down with Movable Ink CEO Vivek Sharma and Phrasee CEO Parry Malm. Movable Ink has had a banner year, and with the new Movable Ink exchange that brings different partners together, including Phrasee, it was good to get two different perspectives from two very different CEOs, and to learn why it’s important to create a marketplace of diverse approaches and ideas when it comes to marketing technology.”

    DM News - November 5th, 2019

  • Unlocking the Content Bottleneck

    “When marketers talk about personalization, the conversation usually revolves around data. It’s true that data is essential for understanding and targeting customers, but data is only half of the story. Thanks to significant investments in marketing technology, many brands now have the ability—technically—to deliver highly targeted and relevant messages to their customers.”

    AdAge - November 4th, 2019

  • Episode 2: So-called soft skills. A Conversation with Vivek Sharma

    “On this show, host John Henry calls up successful leaders of midsize businesses — at night — to find out what’s really keeping them up. Vivek Sharma of Movable Ink surveyed his superstar employees to learn what qualities they shared and what he found surprised him. In this episode, Vivek dives into the human side of business growth, from identifying leaders to losing sleep over a tough conversation he has to have in the morning.”

    Up at Night Podcast - October 31st, 2019

  • Movable Ink Moves into Mobile

    “Movable Ink, providers of a visual experience platform for marketing, today announced plans to expand into the mobile channel, highlighted by new partnerships with mobile marketing platform providers Airship, Braze, and Localytics. Movable Ink has also integrated with Branch to enhance the mobile app user experience through deep linking of dynamic content and to provide marketers with end-to-end attribution and performance tracking. Movable Ink is working closely with these companies to develop native integrations and streamlined workflows for companies to deliver personalized visuals through in-app messages and push notifications.”

    CRM Magazine - October 30th, 2019

  • The Human Element at Movable Ink Think Summit 2019

    “At Movable Ink’s Think Summit yesterday, one theme was remarkably clear: there’s a revolution happening in marketing, and it’s a human-centric one. Digital isn’t new anymore. Neither is data. We’ve known about the power of digital and the power of data for over two decades. The digital revolution has come, and brought with it advanced tools, products, and solutions. The tools are certainly convenient, and when applied properly, can yield impressive results.”

    DM News - October 30th, 2019

  • Movable Ink Announces Planned Expansion into Mobile Channel at Think Summit 2019

    “Movable Ink, the visual experience platform provider for digital marketing leaders, announced today at its annual Think Summit the company’s plans to expand into the mobile channel. As part of this initiative, the company has announced new partnerships with mobile marketing platform providers Airship, Braze, and Localytics.”

    PRWeb - October 29th, 2019

  • Movable Ink Launches Exchange Partner Marketplace at Think Summit 2019

    “Movable Ink, the visual experience platform provider for digital marketing leaders, announced today at its annual Think Summit, the launch of Movable Ink Exchange, a new marketplace of partner solutions and integrations. With Movable Ink Exchange, clients can explore and discover an extensive offering of partner integrations and solutions for next-best actions, loyalty, recommendations, user-generated content and more. ”

    PRWeb - October 29th, 2019

  • Movable Ink Moves Into Mobile And Sets Up A Martech Marketplace

    “Movable Ink, a provider of visual content experiences via email and other channels, is moving into mobile, partnering with mobile platform providers Airship, Braze and Localytics. The service is planned for general release in early 2020. In a separate development, the company has created a marketplace for martech partner for solutions and integrations: the Movable Ink Exchange.”

    MediaPost - October 29th, 2019

  • Presenting the Winners of Adweek’s Readers’ Choice: Best of Tech Awards

    “Over the last several months, we asked you, our reader, to weigh in on which ad-tech and mar-tech companies you deemed to be the best of the best across a variety of categories. Last month, we announced the finalists, and now—after three rounds of voting and roughly 50,000 votes—we are happy to reveal the winners in each category. Congratulations to all the honorees. Best Marketing Cloud/Automation Winner: Movable Ink.”

    Adweek - October 21st, 2019

  • Movable Ink Announces 2019 Think Summit Speakers: US Women’s National Soccer Team Captain Alex Morgan, The Home Depot, The NFL, Southwest Airlines, and More

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced the speakers and sponsors for its annual Think Summit taking place October 29-30 at the Grand Hyatt’s Empire Ballroom in New York. In its fourth and biggest year, Think Summit will once again bring together a diverse community of brands, industry thought leaders, and technology companies to share practical advice, strategy, and inspiration for digital marketers to succeed in the visual era.”

    PRWeb - October 18th, 2019

  • How Dixons Carphone changed its culture around digital transformation

    “Imagine this scenario: you have just joined a major retail brand in a brand new role with the goal of leading a digital transformation across the business. The retailer has 950 stores, 771 store visits per minute and 42,000 employees; makes more than 13,600 deliveries per day; and receives 22 website visits per second.”

    eConsultancy - October 14th, 2019

  • Movable Ink and AdWeek Host “Personalization in the Visual Era” Webinar Featuring Rakuten and TD Bank

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced it will host a webinar on October 2 with AdWeek featuring Rakuten and TD Bank titled: “Real-Time Email Tips from Rakuten and TD Bank: Personalization in the Visual Era.” During this live webinar, the guest speakers will discuss the latest personalization trends and novel approaches digital marketers can take to create consistent experiences across email and web with real-time data.”

    PRWeb - September 26th, 2019

  • Movable Ink Adds Several Key Managers

    “Movable Ink, the provider of a visual experience platform provider for digital marketers, has made several recent management hires. They include: Andrea Mignolo was promoted to vice president of product & design. Mignolo was previously responsible for product UX, and will now be focused on product strategy, creative direction and development.”

    MediaPost - September 20th, 2019

  • Movable Ink Announces Strong Momentum with 118 New Enterprise Clients in 1H 2019

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced it added 118 enterprise brands to its client roster in 1H 2019, including Frontier Airlines, IHOP, and Michaels Stores.”

    PRWeb - September 19th, 2019

  • Top CRM Firms to Look out For

    “Businesses, big and small have been investing more in Customer Experience and Relationship Management (CRM) software making it a $48 billion industry. Here are some of the promising players. The list also includes new players who are trying to dethrone the market leaders. 3. Movable Ink - Movable ink enables brands to create personalized visual experiences that are based on relevant data and that are unique for each consumer at every moment. The solutions can help launch on-brand digital experiences from email, web, and display ads.”

    MarTech Series - September 13th, 2019

  • Here’s Who You Picked for Our First-Ever Best of Tech Awards Finalists

    “But our lists—Adweek 50, Brand Genius, The Hot List, Media Agency of the Year, etc.—rarely put you, our reader, at the center of deciding which companies are the best of the best. This year, we introduced our Best of Tech Awards to remedy this, highlighting 24 categories that sit at the cross-section of today’s advertising world: ad tech. No matter your title or function, we pride ourselves in arming you with the knowledge and skills to help you do your job better. These are the companies that made the cut as the finalists you said do it best.”

    Adweek - September 11th, 2019

  • 3 Ways Financial Marketers Can Boost Email Personalization and Process

    “In the past few years, large financial services companies have made unparalleled investments to elevate their tech stacks, personalization engines, and organizational structures in order to create a more frictionless digital customer experience. They’ve invested heavily in the user interfaces of their sites and mobile apps, including the roll-out of numerous Data Visualization tools to help customers understand and manage their finances. In addition to improving offer targeting and delivery, much of this investment was made to drive customers’ adoption of lower-cost digital communication channels and to migrate customers away from costly analog ones.”

    MarTech Series - September 9th, 2019

  • Movable Ink Helps Put Augmented Reality in Motion: The 2019 CRM Rising Star Awards

    “Augmented reality (AR) is among the hottest technology innovations to hit the marketing landscape in years, but creating augmented reality experiences has long been a challenge for marketers, requiring large teams of developers to build and support. That has put the technology out of reach for all but the largest companies with seemingly unlimited resources. Movable Ink is changing all that, striving to democratize the creation of augmented reality experiences with technology that allows anyone to create immersive and on-brand digital experiences that can be launched from email, web, and display ads.”

    CRM Magazine - August 26th, 2019

  • Expert Tips to Boost Bank & Credit Union Email Marketing Results

    “Even though most banks and credit unions have committed considerable resources to developing and supporting online and mobile banking, “most banks are still stuck in a world of ‘snapshot’ emails,” says Movable Ink’s Mattia. Sometimes this results in showing outdated account information and leaving the consumer confused. To raise the stakes on the email experience, she continues, financial institutions should take steps toward being able to use real-time data populated at the moment when an email is opened”

    The Financial Brand - August 20th, 2019

  • Movable Ink Wins 2019 MarTech Breakthrough Award for Best Content Personalization Software

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced that it has been selected as the 2019 winner of the “Best Content Personalization Software” award by MarTech Breakthrough, a leading market intelligence organization that recognizes today’s top companies, technologies and products across the global marketing, sales, and advertising technology industries.”

    PRWeb - August 19th, 2019

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