News

  • 3 Reasons Why AR Can Help Transform Digital Marketing

    “Marketers need to sift through a lot of tech hype. But here are three reasons why AR, more than other trends, is well-positioned to be the next big thing for digital marketing.”

    MediaPost - March 13th, 2019

  • Get some Augmented Reality Email buzz with Movable Ink

    “Movable Ink is bringing a bit of Augmented Reality (AR) to email (and other channels). The company we know from their dynamic imaging and such, recently launched a new addition in the form of an augmented reality experience application. In short, the app lets users create branded selfies to then have fun with, and share.”

    Email Vendor Selection - March 13th, 2019

  • Movable Ink Partners with EveryMundo to Bring Real-Time Fare and Flight Information to Email

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced a partnership with EveryMundo, a leading provider of performance marketing solutions for the global airline industry, to help airline brands ensure their customers are getting relevant and up-to-date fare information every time they open their email. The integration of real-time fare information from the EveryMundo FareWire® API with Movable Ink’s platform for creating unique visual experiences enables airline brands to add 1:1 data visualizations that are updated at the moment of open. ”

    PRWeb - March 4th, 2019

  • Data Point of the Week: AR Boosts Email Marketing Engagement 75%

    “AR is being applied in all kinds of places as an engagement driver for brand advertising and commerce. So it was only a matter of time before it reached one of the oldest but consistently-effective digital marketing mediums: email. Movable Ink has done just that. The company lets marketers create email components that activate AR experiences for recipients. So clicking on an AR call-to-action activates the front-facing camera and launches AR interactions that involve the sender’s product. This can involve style items, travel, food and several verticals.”

    AR Review - February 25th, 2019

  • Movable Ink adds augmented reality to email marketing arsenal

    “Movable Ink has always helped marketers create highly customizable, visually interesting emails. Today, the company announced a new capability for marketers who want to introduce light-weight augmented reality (AR) to their campaigns. Moveable Ink co-founder and CTO Michael Nutt says the company was looking for a way to provide customers with AR experiences with less fuss than most current methods.”

    TechCrunch - February 19th, 2019

  • Movable Ink Debuts Augmented Reality Tool For Email, Web

    “Movable Ink is bringing augmented reality to email and other channels with a service that allows brands to create personalized browser-based AR experiences, the company announced on Tuesday. The AR solution has been integrated into the firm’s visual experience platform, is now available to clients.”

    MediaPost - February 19th, 2019

  • Movable Ink Adds Augmented Reality Solution to Its Visual Experience Platform

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced new augmented reality capabilities for its platform that enable any marketer to easily create branded, browser-based AR experiences that can be launched from email, web and display ads without the need to download a mobile app.”

    PRWeb - February 19th, 2019

  • CrowdTwist Partners with Movable Ink to Improve Personalization

    “Movable Ink, a visual experience platform provider for digital marketers, has announced a partnership with CrowdTwist, a New York-based provider of omnichannel loyalty and engagement solutions. The goal of the partnership is to help brands elevate their loyalty programs with email campaigns featuring personalized, data-based visuals that are created at the moment of open.”

    Loyalty360 - February 18th, 2019

  • How Virgin Holidays used augmented reality to bolster email engagement

    “Augmented reality (AR) is increasingly being used by Virgin Holidays to breathe new life into its email marketing campaign efforts and deliver dynamic, personalised and engaging content to future travellers. Virgin Holidays CRM executive, Liam Savage, told CMO the UK-based holiday retailer had been looking for ways to humanise digital campaigns and lift brand engagement with customers in the inspiration and pre-departure phases of travel.”

    CMO - February 7th, 2019

  • Uniting Data & Creative to Bring Personalization Into the Visual Era

    “Marketers now have a lot, even enough, data. We also have a lot of great content and visuals. Up until now, why have these two aspects of marketing existed in disparate realms? Why haven’t we completely and fully brought them together? In this week’s episode, Vivek Sharma, Founder & CEO of Movable Ink, discusses how the constant renewal and rethinking of how we use data to contextualize, target, and understand audience behavior can now enable us to create personalized, visual experiences on the fly.”

    Marketer+Machine Podcast - February 6th, 2019

  • Movable Ink Builds Momentum as Top Companies Adopt its Visual Experience Platform

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced that it expanded its client base to 625 enterprise brands in 2018, including Under Armour, Crunch Fitness, Kimpton, Nordstrom, and Barnes & Noble. In October, Movable Ink launched its Visual Experience Platform for email, web, and display, which 17 clients adopted in Q4 2018 to power intelligent creative across channels. Movable Ink also expanded regionally to serve clients in Australia, Japan, and Mexico.”

    PR Web - February 5th, 2019

  • Marketing To Gen Z: Death Of Brand Loyalty?

    “Characterized as disloyal to brands and highly individualistic, Gen Z is finally coming of age. This means more purchasing power is putting them on the radar of brands vying to lock them in as customers. ”

    MediaPost - February 5th, 2019

  • Movable Ink Partners with CrowdTwist

    “Movable Ink, providers of a visual experience platform provider for digital marketing leaders, is partnering with CrowdTwist, a provider of omnichannel loyalty and engagement solutions, to help companies elevate their loyalty programs with engaging and on-brand email campaigns featuring personalized, data-based visuals dynamically created at the moment of open.”

    CRM Magazine - January 31st, 2019

  • Movable Ink Partners with CrowdTwist to Bring Real-Time Loyalty Data and Visualizations to Email

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced a partnership with CrowdTwist, a leader in omnichannel loyalty and engagement solutions, to help brands elevate their loyalty programs with engaging and on-brand email campaigns featuring personalized, data-based visuals that are dynamically created at the moment of open.”

    PRWeb - January 30th, 2019

  • Movable Ink Partners with CrowdTwist to Bring Real-Time Loyalty Data and Visualizations to Email

    “Movable Ink, the visual experience platform provider for digital marketing leaders, today announced a partnership with CrowdTwist, an omnichannel loyalty and engagement solutions, to help brands elevate their loyalty programs with engaging and on-brand email campaigns featuring personalized, data-based visuals that are dynamically created at the moment of open.”

    MarTech Advisor - January 30th, 2019

  • Movable Ink Partners With CrowdTwist On Visualized Loyalty Emails

    “Movable Ink, provider of a visual experience platform, is partnering with CrowdTwist, a SaaS-based loyalty and analytics vendor, to help loyalty marketers send emails featuring personalized visuals. The arrangement is designed to help brands integrate visually engaging experiences on their website into their email campaigns, says Vivek Sharma, CEO of Movable Ink.”

    MediaPost - January 30th, 2019

  • Why the DNC Is Embracing Personalization in Its Email Marketing Strategy

    “To leverage its email list, the party partnered with the contextual email marketing company Movable Ink to send different email messages to the different types of people who support Democratic candidates. The DNC tailored messages based on recipients’ volunteering histories, past donations and locations. ”

    Adweek - January 11th, 2019

  • Inside The Bouqs Co.'s plan to take on the largest online florists

    “A revamped marketing program that seeks to distinguish Bouqs from the competition by leveraging what the retailer knows about a particular consumer was key to its strong sales growth, he says. To start, the retailer last January worked with digital marketing vendor Movable Ink to launch an email campaign in which it asked shoppers to choose the most appealing floral collection from four images featured in the message”

    Internet Retailer - January 10th, 2019

  • 100 BEST PLACES TO WORK IN NYC 2019

    “Movable Ink ranks 18th in Built In NYC's 100 Best Places to Work in NYC list. For mid-sized companies, Movable Ink ranks 6th. Movable Ink helps digital marketers create visual experiences that move people. More than 600 of the world’s most innovative brands rely on Movable Ink’s visual experience platform to automate the creation of unique on-brand experiences for each consumer across email, web, and display. ”

    Built In NYC - January 10th, 2019

  • Interview with Carolyn Corda, CMO, ADARA

    “There are two areas that I’m optimistic about for their impact on travel. First, technologies that are designed to make email more enticing and dynamic. Given the sheer size of loyalty databases that most travel brands have, finding a way to engage via email can have a big impact on engagement and consumer lifetime value. I’m keeping my eye on companies such as Movable Ink, that are elevating dynamic content for that channel. ”

    MarTechSeries - December 14th, 2018

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