Movable Ink’s Response to the Novel Coronavirus

As the novel coronavirus continues to spread globally, we wanted to share an update on what we at Movable Ink have been doing to respond and prepare for the situation as it progresses.

This year is the 10th year of Movable Ink as a business and our eighth with our platform in market. As a company born and based in NYC, 2012 was not just notable as our first year with clients actively using our platform. In that year, we had to weather the impact and aftermath of Hurricane Sandy, which paralyzed the city and left many of our team members living with no power for weeks. While Sandy was a vastly smaller scale, experiencing this as a young company was a formative experience; as we’ve grown and matured, risk management has been a core part of our DNA that has helped prepare us for moments like this.

As I shared last week on Linkedin, as the situation has unfolded we have moved quickly and created an internal task force that meets daily to collect and share information, plan communications, and create response plans for a wide range of scenarios. 

This Friday, March 13, the Movable Ink Client Strategy Team will host a live webinar to explore successful customer communications strategies during this hectic time. Click here to register.

Here are the four areas of our focus at this time:

Business continuity and supporting work from home

We know that Movable Ink is a core part of the marketing programs of hundreds of companies globally and that these programs are not just a critical part of their revenue streams but also vital channels for customer communications at this time. We take this responsibility to our clients very seriously and I’m proud that our business continuity planning efforts and exercises are prepared to support full operation and service delivery across a wide range of future scenarios, including in the event that the entire organization has to shift to work from home.

Like many other companies, we are encouraging any employee who would like to work from home. We know that this is a vetted and viable option since Movable Ink has always been set up to allow employees to do this and many of our employees across all geographies work remotely regularly.

On an employee’s first day, they receive a secure corporate laptop. On that laptop, they are connected to our core systems leveraging the below for in-office or remote work:

  • Password Manager
  • Email Encryption
  • Mandatory Software Updates
  • 2-Factor Authentication
  • Corporate & Engineering VPNs
  • Automatic Screen Lock
  • Disk Encryption
  • Remote Wipe Capability
  • Video Conferencing Solution

Supporting our clients in adverse business climates

Our clients span all industries and geographies across the globe and many of them are facing unprecedented challenges to their businesses. Our Client Experience and Client Strategy teams have been focused on being a strategic resource and sounding board as clients quickly adapt their marketing calendars and messaging priorities to the situation. Last week we shared our first blog post on best practices to adopt for critical communications at times like this. Later this week we will be hosting a client webinar on response tactics and will continue to develop more resources for our clients based on their needs. Our CX organization has always operated under the assumption that they are an extension of our clients’ teams and I’ve never seen that value more apparent than I have in recent weeks. 

Should we have to adopt an entirely virtual working model in the coming weeks, our clients can rest assured that our CX support model will not be impacted at all. All of our employees have the workplace technology that they need to work from home, or wherever they choose. In addition, we are investing in up-leveling our skills with regards to how to work and communicate remotely with the support of our Learning and Development and IT teams.

Infrastructure resilience and reliability

Movable Ink’s service operates from multiple, geographically diverse data centers to provide redundant, highly available service to our clients.  We proactively monitor the health of our entire infrastructure to ensure that we are able to adjust our operations if regional outages occur, minimizing any potential impact on our clients.  As referenced above, our employees are enabled to securely work from any of our global offices or remotely to ensure the stability of our production services.

We know that this is a hectic time for many of our clients and partners and their communities; we are standing by to help in any way that we can.

Health and safety for Movable Ink employees

We have put in place several policies and best practices to ensure the health and safety of our employees and their communities. 

These include:

  • A significant emphasis on health and hygiene in our offices including increased signage, cleaning supplies and the ever-popular no handshake policy
  • A temporary hold on attending conferences with over 100 attendees
  • A temporary hold on all business travel

We know that this is a hectic time for many of our clients and partners and their communities; we are standing by to help in any way that we can.

– Vivek Sharma

CEO / Co-Founder

*As of 3/13 Movable Ink is now requiring all global employees to work from home until further notice.