Investment will accelerate Movable Ink’s growth and strategic product development initiatives
NEW YORK, NY, May 9, 2013 – Movable Ink, the leading provider of Agile Email Marketing technology, today announced that it has raised $11 million in a Series B funding round led by Intel Capital. Previous investors Contour Venture Partners, Metamorphic Ventures, and ff Ventures also participated in the round. The new funding will enable Movable Ink to accelerate its aggressive growth, expand its global footprint, and further develop its platform to meet the increasing demand for agile email marketing solutions.
“We believe that email marketing can deliver real value to consumers and enable brands to shine a positive light on their great products. But the process for creating relevancy has been extremely difficult. Our mission is to make email marketing faster, smarter, and goal-driven,” said Vivek Sharma, co-founder & CEO, Movable Ink. “This new funding will enable us to bring unprecedented innovation to leading email marketers and their customers by leveraging Intel Capital’s successful track record and the global network they bring to their portfolio companies.”
Movable Ink’s platform enables marketers to create agile email marketing campaigns that adapt and are optimized in real-time based on each recipient’s time, location, device, and social graph, at the moment of open. More than 100 brands including American Eagle Outfitters, Barclays, and Verizon use the technology to deepen engagement with their consumers and drive greater response to email marketing campaigns.
“Movable Ink revolutionizes the most entrenched global communications channel – email,” said Christine Herron, Director, Intel Capital. “The company’s platform transforms email marketing by making each e-mail as dynamic as a web page, creating tremendous value for brands and consumers. The team has established market leadership through major partnerships with top brands in a remarkably short amount of time and we are excited to help them continue to disrupt the email market.”
Movable Ink previously raised $1.3 million in its seed and Series A rounds, bringing the total raised to date to $12.3 million.
About Movable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel’s inception, email has been frozen in time when a marketer hits the “Send” button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each recipient’s time, location, device, and social context at the moment of open. Hundreds of innovative brands such as American Eagle Outfitters, Seamless, Lilly Pulitzer, and Finish Line use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit www.movableink.com and www.pinterest.com/movableink.
About Intel Capital
Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, health, consumer Internet, digital media and semiconductor manufacturing. Since 1991, Intel Capital has invested more than US$10.8 billion in over 1,276 companies in 54 countries. In that timeframe, 201 portfolio companies have gone public on various exchanges around the world and 317 were acquired or participated in a merger. In 2012, Intel Capital invested US$352 million in 150 investments with approximately 57 percent of funds invested outside North America. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com or follow @Intelcapital.