Media Post: How Sticky Are Your Emails?

Amy Mullen

Many of the marketing emails that your customers are skimming through each day are unremarkable — forgotten as soon are they’re closed, if they’re opened at all. But there are best practices to make sure your emails aren’t among the dreaded forgetables.Media Post featured an article by Movable Ink CEO Vivek Sharma that offers tips to ensure your emails are “sticky” according to six principles laid out in Chip and Dan Heath’s book, “Made to Stick._”_[Read more at Media Post.](