We’re proud to announce that L’Occitane en Provence is a Glossy Award finalist for best beauty e-commerce experience.
The Glossy Awards recognize the companies transforming the fashion and beauty industries, and for their Green Monday campaign. L’Occitane was able to pair contextual weather data AND behavioral data to create a force of nature in the inbox.
Now let’s take a look at the show-stopping campaign:
L’Occitane’s Green Monday email used weather forecasting & weather targeting to dynamically change the email’s creative to maximize conversions and engagement. Their team created two contextually relevant rituals based on the temperature at the moment of open. Subscribers would see either the cold weather ritual or warm weather ritual based on the temperature threshold in their location at the moment-of-open.
The email also used behavioral targeting to show each subscriber their recently viewed items. If a user did not have recently viewed items the content would fallback to the most popular sitewide items based on aggregate site behavior. In addition to recently viewed items, L’Occitane also used behavioral content to display item recommendations and amount abandoned cart items per user across other promotional emails to drive engagement and success.