North America:
Date: March 29th, 2024
Time: 1:00 PM ET - 3:30 PM ET
UK & Europe:
Date: April 5th, 2024
Time: 1:00 PM GMT - 3:30 PM GMT
This year, don't let tight budgets and fickle customer loyalty hinder your success. Join us for Magenta Friday, a concentrated 2.5-hour crash course tailored for marketers with a growth mindset. Discover innovative strategies that will help you forge deep connections with your audience and stand out in a busy marketplace.
Seven marketing luminaries will take the (virtual) stage in snackable, 20-minute sessions to share their approach to marketing AI, how to bring inventive campaign ideas to life, and their favorite success stories from what's working on the frontlines.
Register Now
Click to reveal the speaker lineup
Coveted Customer Experience
Join Jay Baer, an acclaimed international business strategist and serial entrepreneur, as he reveals key strategies for attracting and retaining more customers. Uncover the secrets of elevating customer experiences with rapid response, crystal-clear communication, and authentic kindness, while harnessing the power of AI for superior personalization.
Building for the AI Future
Tune in for an in-depth conversation with Movable Ink’s CEO and Co-Founder, Vivek Sharma, and Chief Product Officer, Bryan Wade, as they delve into the transformative power of AI in marketing. They’ll share insights on how it's reshaping strategy, creativity, and customer engagement today—and where it’s headed in this new marketing era.
API Power: How Lenovo Speeds Up Production and Grows Profits
Lenovo's Global CRM team has perfected personalizing top-notch customer experiences, all while saving time and resources with efficient API automation. Gain unique insights into Lenovo's API-driven strategies to amplify their Cyber Week promotions, strengthen customer loyalty, and boost engagement.
Fanduel: Marketing Technology & Sports Betting
Discover how FanDuel's marketing technology team elevates customer experiences by leveraging a top-tier technology stack and forming strategic partnerships. Their approach focuses on crafting customer-centric solutions, implementing tailored one-to-one personalization strategies, and deploying contextualized marketing techniques.
Audience of One: The Marketer & The Machine
AI is an undeniable powerhouse, a sentiment echoed by most marketers. In this session, Movable Ink's CMO, Alison Lindland, delves into the latest "Audience of One" report, revealing how marketers use AI for current and future challenges. You'll walk away with critical tactics for employing marketing AI to propel your organization's brand experiences forward.
Retail Insights: Balancing Promotional and Full Price Strategies
Join Julio Lopez, Strategy Vice President at Movable Ink, as he explores how brand marketers can reduce discounts yet increase revenue, even when customers expect deals in tough times. Learn how to effectively use personalized messaging, data science, and AI to make promotions work harder for you and how to boost loyalty programs. These tactics are key to keeping customers happy with discounts while still making a profit.
Steal These Ideas with Meera Ganesan
Get tips and real-time inspiration from a Movable Ink personalization expert, Meera Ganesan. We'll guide you on combining top-notch ideas, data, and creativity to craft one-of-a-kind omni-channel experiences for every customer. Steal these ideas and turn them into reality!
Click to reveal the speaker lineup
Coveted Customer Experience
Join Jay Baer, an acclaimed international business strategist and serial entrepreneur, as he reveals key strategies for attracting and retaining more customers. Uncover the secrets of elevating customer experiences with rapid response, crystal-clear communication, and authentic kindness, while harnessing the power of AI for superior personalization.
Building for the AI Future
Tune in for an in-depth conversation with Movable Ink’s CEO and Co-Founder, Vivek Sharma, and Chief Product Officer, Bryan Wade, as they delve into the transformative power of AI in marketing. They’ll share insights on how it's reshaping strategy, creativity, and customer engagement today—and where it’s headed in this new marketing era.
First-Year Glow Up: Charlotte Tilbury’s Data-Driven Approach
Take a peek behind the curtain to discover the secrets behind Charlotte Tilbury’s email makeover. Uncover how they master the art of building a loyal fanbase, weaving together data and creativity to tailor messages that elevate every individual's beauty ritual.
From Data to Dinner Tables: Tesco Ireland's Approach to Customer-Centric Marketing
Experience Tesco Ireland's unparalleled customer loyalty strategies through their data-driven messages that are tailored to individual preferences. You’ll see first-hand how Tesco Ireland brings customer data to life, enabling real-time responses with dynamic pricing, personalized coupons, and product recommendations, ensuring every shopper easily finds what they need.
Audience of One: The Marketer & The Machine
AI is an undeniable powerhouse, a sentiment echoed by most marketers. In this session, Movable Ink's CMO, Alison Lindland, delves into the latest "Audience of One" report, revealing how marketers use AI for current and future challenges. You'll walk away with critical tactics for employing marketing AI to propel your organization's brand experiences forward.
Retail Insights: Balancing Promotional and Full Price Strategies
Join Becki Francis, Director of Client Strategy at Movable Ink, as she explores how brand marketers can reduce discounts yet increase revenue, even when customers expect deals in tough times. Learn how to effectively use personalized messaging, data science, and AI to make promotions work harder for you and how to boost loyalty programs. These tactics are key to keeping customers happy with discounts while still making a profit.
Steal These Ideas with Jefferson Davis
Get tips and real-time inspiration from a Movable Ink personalization expert. They'll guide you on combining top-notch ideas, data, and creativity to craft one-of-a-kind omni-channel experiences for every customer. Steal these ideas and turn them into reality!
Get a Demo
Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.
Get a Demo