Press

"Movable Ink, a company I profiled last month, has raised $1.3 million for its real-time email marketing platform and is launching a new app gallery for customers."

"The under the radar startup turns your email into a marketing platform that personalizes live content to the recipient’s location, current time and social context."

"Even though they're part of a hot startup sector, daily deal sites often rely on a fairly old-fashioned way to reach their readers—email newsletters."

"Movable Ink has been called the Harry Potter of email. It inserts snippets of code into an email's html that makes the content come to life and update in real time."

"Today, the startup is taking this technology a step further with the launch of the Movable Ink Streaming Server, a service that allows businesses to stream live content into emails while they are open."

"The Movable Ink platform enables online marketers to address a growing challenge: How to keep email communications from aging exponentially from the first second they're sent."

"As social media grows in popularity and effectiveness, some are predicting the demise of email marketing. But, why kill a channel with two billion regular users?"

"We've created the Silicon Alley 100 to celebrate people doing the coolest things in New York in 2011."

"I fall into conversation with LeadsCon speaker Vivek Sharma, CEO and cofounder of the buzz-worthy Movable Ink. His company has developed real-time dynamic content capabilities for email, including post-send updating."

"By refreshing content in real-time upon open, marketers can avoid presenting stale content or expired deals."

"Imagine daily deal emails that tick down time left, update as your friends buy the deal, and switch out photos based on real-time analytics of what content is most likely to produce clicks."

"Movable Ink is a service that allows regular emails to contain live, updating information from the web."

"Developers are clearly interested in donating their time to good causes, and it's just a matter of making it easy to contribute and coordinating events," said Mr. Nutt in an e-mail. "Also, having Stephen Colbert award the trophy doesn't hurt."