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Huel Increases Revenue by 10% with Every Personalized Email Block

 In conversation with Tash Reynolds, Global Head of CRM at Huel

See Movable Ink in Action

 10% Gains, One Block

Huel had the brand, the products, and a loyal customer base—but no email personalization. Every send was built from scratch, making scale nearly impossible. When Tash Reynolds stepped in as Global Head of CRM, she set out to change that.
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With Movable Ink, the team added dynamic content that delivered immediate results. One personalized block lifted revenue by 10% on average. Now, personalization is everywhere and performance is up.

Let’s talk about what Movable Ink can do for you.

Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Activate your data into personalised content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Get a Demo