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Movable Ink

Personalizing the Mobile Customer Journey

One marketing upshot that resulted after a year of pandemic lockdowns: people rely on their phones now more than ever. Mobile shopping and eCommerce permanently influenced how consumers research and purchase goods and services. As a result, every industry is rethinking the customer journey and how the new normal affects digital marketing.

In Movable Ink’s Personalizing the Mobile Customer Journey, we take a look at the major touch points a mobile consumer will experience after downloading a brand’s app. Every notification and in-app message is an opportunity for digital marketers to personalize their communications and create a deeper, more human connection with their customers. We’ll show you examples of how brands create scalable, 1:1 mobile campaigns that increase revenue while still treating consumers like they're individuals.

Download the eBook for more on:

  • Creating custom on-boarding task lists
  • Personalizing nurture campaigns
  • Building 1:1 engagement and retention messages at scale

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Big Wins for Small Marketing Teams

There is a myth that small marketing teams cannot create sophisticated personalization campaigns. That is untrue. With the amount of data available to brands from start-up to enterprise, any organization can build unique, 1:1 communications...

How The Very Group Replicated a Winning Email Strategy on Mobile Channels With Movable Ink

In this case study on one of the UK's largest retailers, learn how The Very Group expanded their personalization strategy through rich website data and social proofing techniques while saving valuable time throughout the process....

The Role Mobile Plays in Supporting Email

By Shannon Cook: Director, Go-to-Market Enablement – Mobile Channel In 2020, 60% of smartphone users increased their screen-time during the pandemic, making mobile’s role in marketing strategy critical. While marketers are well aware of the...

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Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

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