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Movable Ink

How Noodles & Company Grows Consumer Appetite in Their First Year with Movable Ink

Noodles & Company has made a name for themselves in fast-casual dining for bringing a new, inventive approach to global pasta cuisines. With a growing fan base of pasta-lovers, Noodles & Company has created a best-in-class digital strategy that simplifies the order process to drive brand loyalty and value.

Using Movable Ink as their secret ingredient, the brand now implements an omni-channel marketing strategy that combines optimization, creativity, and 1:1 personalization for stand-out guest experiences. In the case study, discover how Noodles & Company turned up the heat with Movable Ink during the first year of their partnership with customer-centric marketing experiences.

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  • 100%Lift in unique open rate
  • 80%Lift in CTR
  • 100%Lift in revenue per 100 emails sent

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