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How Data Visualization Impacts Everyday Marketing

With Alison Lindland, CMO, Movable Ink

Albert Einstein once said, “If I can’t picture it, I can’t understand it.” And it’s safe to say that all of us here at Movable Ink agree with that sentiment. 

In this episode of Spilled Ink, Movable Ink’s CMO Alison Lindland explains how data visualizations help consumers understand, retain, and act on information. Alison reveals how today’s savviest marketers turn to their customer data to power compelling, 1:1 visual experiences that provide immediate value to consumers and ultimately reinforce brand loyalty for the long haul.

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