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Movable Ink

How Delta Lifted Click-Through Rates by 132%

Delta wanted to treat their rewards program members to a year-in-review email that showed off their travel activity through the year. But multiple rewards tiers combined with countless combinations of miles, rewards earned and more stood in the way of a smooth deployment for this creative campaign.

Find out how Delta used intelligent content to create a hyper-personalized email campaign that lifted open rates, click through rates and made their email production process easier than ever.

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  • 132%lift in CTR
  • 51%lift in open rates

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Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

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